Sears Holdings' Retail Industry Essay Example | Topics and Well Written Essays - 250 words

Sears Holdings retail Industry - Essay ExampleThe vision of Sears is to create lifelong relationships built on trust. Its mission is to mildew for families by providing products that are innovative and fashionable, a quality that is trusted and affordable, and service that is reliable and instills confidence (Sears, 2014a). The useful schema of Sears does not fit its corporate and business strategies because of the disconnection among units that should be collaborating in pursuit of friendship vision and mission.Sears has the following corporate, business, and functional strategies, according to company press releases and business articles. The corporate level system of Sears is to be an integrated retailer of diverse products and services (Sears, 2014b). Though Sears aims to remain in a change business, it is not entirely impossible that it will soon sell its poorly-performing units. Nonetheless, for now, Lampert expressed his dedication in turn Sears around, no matter how sl ow it might be. The business level strategy of the company is to pursue Lamperts two platforms, Shop Your Way and Integrated Marketing. Lampert emphasizes member-centric shopping that integrates all channels for marketing and distribution, specifically supplement digital marketing channels. Sears is competing in a broad market through mainly community malls than boastful shopping malls. It used to cater to the middle-class, but the look of its dilapidated stores indicates that it is serving the lower-class. The functional level strategy is a division of the company into more than 30 units that are competing for Lamperts attention and resources.