Analyzing Gallagher’s Oroonoko’s Blackness Essay -- Oroonoko’s Blackne

Analyzing Gallaghers Oroonokos Blackness Oroonoko is a fascinating text overflowing with descriptions of complex relations between and within the different races. The attitudes and actions of the Aphra Behn and her characters would make for a rich analysis from any number of behavioral approaches, but there argon many more layers to this story than the dominant racial themes. In fact, in Oroonokos Blackness Catherine Gallagher argues that the main characters unusually dark skin color actually represents kingship, commodification, and the degree to which he and the author are corporal in the work. though Gallagher recognizes the significance of Oroonokos ethnicity in the conflict between the African and European groups, she writes that it is displaced by these three ideas when examined from other perspectives. At times her arguments for this are difficult to decipher and appear contradictory, especially in the explanations on textuality, embodiment and transcendence, but, overall, the claims of the criticism are strong and convincing. In this essay the author makes a credible argument for her theories of kingship and commodification. These ideas are interrelated and dependent upon Oroonokos blackness symbolizing worth when it usually implies the opposite. Gallagher mentions the question of why Oroonokos skin is so oftentimes darker than the rest of his people when blackness is almost always associated with moral degeneracy and light colored complexion with nobleness. Her answer is that it actually improves his status as a hero. She explains that his accomplishments, which are comparable to the most famous Europeans, distinguishes him as a leader, but it is in his blackness that his heroism partakes of t... ...works, it seems pointless to mention a view of The regrettable Bride that is contrary to the work she is critiquing without explaining the cause for the difference. By first connecting authorial obscurity to Mooria, the reader assumes that it will a gain be related to The Royal Slave. But the wind occurs and causes confusion. If Gallagher does not know the reason for the difference, then she should stay with the original text and not refer to any outside sources that do not agree with her argument. Though Gallaghers critique may be somewhat lacking, there is no doubt of her superior understanding of Oroonoko and its implications. Her claims are original and calls the audiences perplexity to subtle themes. The criticism may require several readings to capture all of its meanings, but its interpretation creates enough interest to make it worthwhile.

Cloning :: essays research papers

Someone once said that if you give somebody an inch they would take a foot. Biotechnologist would akin to receive an inch of allowance from the government to start the re-create process here in the United States. The fear, however, that cloning may become too advance(a) is a relevant response. Cloning is the copying of genes, or DNA, of one organism to be use in the worldly concern of an identical one. It is similar to genetic engineering, which is the treatment of the genes. HOW IS CLONING DONE Cloning is said to be used for many positive footings, but the fact dust that it has an equal, if not greater amount of interdict side effects. Cloning is a field of science that is being taken too far and without strict regulations it chiffonier lead to detrimental outcomes.Many the great unwashed state that if cloning were available then the health check field be more productive and successful than it is now. The reason is that cloning toilet produce gracious beings as well as animals that can be used for testing. Testing that can lead to the discovery of the causes of damaging diseases and defects in humans and animals alike. The testing would be performed on the cloned humans and animals. PUT IN INFO ABOUT HOW THEY FIND OUT ABOUT DISEASESAnother supposititious benefit of cloning would be the reinstatement of animals that declare once thought to be extinct or are currently listed as endangered. These animals through DNA that has been continue or discovered can be recreated. For example, like in the Steven Spielbergs movie Jurassic Park, dinosaurs were recreated through DNA found in a maintain mosquito, which had extracted blood from the dinosaur millions of years ago. Likewise, animals such as the Dodo bird that are extinct or the giant panda that is on the verge of being extinct can be recreated and brought back to livelihood in the world.Finally, another popular reason that people are pushing to allow cloning is to aid in the production of vari ety meat. It has been said that human torsos can be recreated to allow for the use of the organs from the body. These torsos could be created to match up with all blood types. In turn, the organs and tissue from the body could be used for people who wait years for organs that they so desperately need. This type of cloning could also aid the medical field in the production of extremities that may be needed for people who currently rely on artificial limbs.Cloning essays research papers Someone once said that if you give someone an inch they would take a foot. Biotechnologist would like to receive an inch of allowance from the government to start the cloning process here in the United States. The fear, however, that cloning may become too advanced is a relevant response. Cloning is the copying of genes, or DNA, of one organism to be used in the creation of an identical one. It is similar to genetic engineering, which is the manipulation of the genes. HOW IS CLONING DONE Cloning is said to be used for many positive reasons, but the fact remains that it has an equal, if not greater amount of negative side effects. Cloning is a field of science that is being taken too far and without strict regulations it can lead to detrimental outcomes.Many people state that if cloning were available then the medical field be more productive and successful than it is now. The reason is that cloning can produce human beings as well as animals that can be used for testing. Testing that can lead to the discovery of the causes of damaging diseases and defects in humans and animals alike. The testing would be performed on the cloned humans and animals. PUT IN INFO ABOUT HOW THEY FIND OUT ABOUT DISEASESAnother supposed benefit of cloning would be the reinstatement of animals that have once thought to be extinct or are currently listed as endangered. These animals through DNA that has been preserved or discovered can be recreated. For example, like in the Steven Spielbergs movie Jura ssic Park, dinosaurs were recreated through DNA found in a preserved mosquito, which had extracted blood from the dinosaur millions of years ago. Likewise, animals such as the Dodo bird that are extinct or the giant panda that is on the verge of being extinct can be recreated and brought back to life in the world.Finally, another popular reason that people are pushing to allow cloning is to aid in the production of organs. It has been said that human torsos can be recreated to allow for the use of the organs from the body. These torsos could be created to match up with all blood types. In turn, the organs and tissue from the body could be used for people who wait years for organs that they so desperately need. This type of cloning could also aid the medical field in the production of extremities that may be needed for people who currently rely on artificial limbs.

Greeks and romans Essay -- essays research papers

Three antediluvian civilizations contributed most to Western federation. These ancient cultures were the Romans, Greeks, and Judeo-Christians. Although all three had a major impact on our life today in areas such Philosophy, Art, Architecture, Education, Military, Family Life, Government, and many more, it is evident that the Roman civilization has impacted Western Society beyond the other two. But to come to this conclusion you must first look at all aspects of life of all three cultures.The Judeo-Christians were highly religious people. In fact, almost all of their contributions to today are moral principals or religious. Although Jews lived in Judea, which was a Roman province since 6 AD, the Jews continued to be mo nonheistic. The Romans respected this, however, and did not make them worship the Roman immortals. Around 1 AD, a boy names Jesus was born in the town of Bethlehem. After about 30 years Jesus began to preach about the Jewish God. People called Jesus the Messiah an d the King of the Jews Roman leaders were worried that he would cause a revolt against the Romans. Jesus was considered an enemy. He was tried before Pontius Pilate and was crucified. After Jesus died on a cross, he was resurrected and remained on earth for forty more age to preach. After those forty days, Jesus was ascended into Heaven. The resurrection of Jesus became a main aspect of Christianity. For hundreds of years the Christian religion was put down and not excepted, but during emperor Constantines reign Christianity became widely excepted because the Constantine was given a message from the Christian God.Many morals and values of the Christians have been passed down and still are followed today. God gave the Ten commandments to Moses for all people to follow. In these ten, three are practice of laws in todays society You shall not kill, You shall not steal, andalso you shall not succumb false witness against your neighbor. It is illegal to kill and steal. Also, lying in a court of law is perjury.Christianity is the most common religion in western society. Although on that point are many different denominations of Christians today, including Roman Catholic, Presbyterian, Assembly of God, Lutheran, Methodist and many more, they all are based on the fact that Jesus died for their sins and they are forgiven.&n... ...rom its impost of law. Many Romans were farmers. Therefore, they had to understand the laws of nature. As soldiers, they had to create laws to regulate the power of some men over others. Religion also stressed laws and obedience to authority. When Rome became a city, they created civic gods. These gods were spirits believed to be in the homes of Romans. All the gods possessed the power to help man only if he served them. More than any other ancient power, Rome was a qualified empire of many peoples and cultures. Roman law respected the differences among people. The idea of Roman life, excited many other cultures. This showed that Roman society was so smart that they were confident and arrogant it would spread throughout the world.The history of the Roman Empire influenced Western civilization in many ways. Roman law became the basis of the legal codes of most European areas. Rome preserved Greek culture, the foundation of Western learning and even Christianity. All of these were spread to other lands. The world should be very fortunate of the Roman Empire. It has exploited so many great things throughout its dynasty.

An Analysis of Key Enterprise Data Concepts Essay -- essays research p

An Analysis of Key Enterprise Data ConceptsBusiness intelligence has several different meanings depending upon the organization and its goal. I general, it involves the collection of data and using it to predict future trends. This information is used to make decisions regarding the direction of said organization. Many businesses offer roots that propose to pull together data from a variety of sources into a single secretary and then analyze the data to gleam whatever information is needed. Regardless of the overall solution recommended, there are 4 basic concepts that they all employData warehouseData martData mining3-tier architecture.A datawarehouse is a repository of effectal data that has been specifically structured for querying and reporting on the data contained within in it. The format of the data is not as important as is the concomitant that the data is to be stored for as long as needed. Datawarehouses exist tomake it easier, on a regular basis, to query and report da ta from multiple transaction processing systems provide a repository of transaction processing system data that contains data from a longer span of timeprevent persons who sole(prenominal) need to query and report transaction processing system da...

Guiliani vs Clinton :: essays papers

Guiliani vs Clinton The U.S. senate elections are right around the corner. All across the nation politicians from all parties are starting to lobby to secure support for various Senate seats. Who can run to be a Senator is outlined in the U.S. Constitution, which was written more than 200 years ago. The candidate must be over the age of 25 and must be a resident of the state he wishes to run for the Senate in. A promising candidate is Mayor Guliani. He has lived in New York most, if not all, of his life. During his 2 terms he has lowered the number of street vendors in Manhattan, has implemented stricter laws on cab drivers and increased fines for fracture certain laws he has also decreased the sale and use of illegal fireworks by more than 95%. These are just a few of his accomplishments that cast contributed to a safer and happier NYC. A candidate that is not as appropriate for the job of NY Senator is the First Lady, Hilary Clinton. She has lived in NY for only the ago few days and has only wizard child that goes to college in California. During her husbands political career, she has been a strong supporter of her husband politically and personally, at least in the publics eye. Over the past year rumors have spread of Hilary beginning an active political career, with her husbands winding to an end. During the past year the rumors have been more or less confirmed with Hilary purchasing a house in NY and her sudden love for the Yankees. Gulianis response has been to visit Hilarys former home, Arkansas, and gaining the support of its governor, who happens to be of an opposing party. The only benefit of this tactic was to gibe Hilarys sudden conversions. Hilary can and probably will run for the Senate.

Guiliani vs Clinton :: essays papers

Guiliani vs Clinton The U.S. senate elections are right around the corner. All across the nation politicians from all parties are starting to anteroom to gain support for various Senate seats. Who can run to be a Senator is outlined in the U.S. Constitution, which was written more than 200 years ago. The candidate must(prenominal) be over the age of 25 and must be a resident of the state he wishes to run for the Senate in. A promising candidate is city manager Guliani. He has lived in New York most, if not all, of his life. During his 2 terms he has lowered the number of street vendors in Manhattan, has implemented stricter laws on cab drivers and change magnitude fines for breaking certain laws he has also decreased the sale and use of illegal fireworks by more than 95%. These are just a fewer of his accomplishments that have contributed to a safer and happier NYC. A candidate that is not as appropriate for the job of NY Senator is the First Lady, Hilary Clinton. Sh e has lived in NY for however the past few days and has only one child that goes to college in California. During her husbands political career, she has been a strong supporter of her husband politically and personally, at least in the publics eye. over the past year rumors have spread of Hilary beginning an active political career, with her husbands winding to an end. During the past year the rumors have been more or less support with Hilary buying a house in NY and her sudden love for the Yankees. Gulianis response has been to visit Hilarys former home, Arkansas, and gaining the support of its governor, who happens to be of an opposing party. The only benefit of this maneuver was to mock Hilarys sudden conversions. Hilary can and probably will run for the Senate.

Edward Jenner and Smallpox

Despite all of the controversy about vaccinations, vaccines have been around for nearly 200 years and are known to have saved millions of lives by preventing a somebody from infectious diseases through inoculation. The worlds send-off vaccine, the vaccination for variola major virus was developed in 1796 by Edward Jenner, a doctor from England. variola major, which dates back to 1350 B. C. , is an infectious and contagious disease that plagued much of Europe and North American colonies during the 17th and 18th century. smallpox claimed more than million deaths in Europe and Mexico before development of the vaccination.Dr. Jenners scientific research and observations led to the earned run averagedication of smallpox in 1979. The purpose of this paper is to examine one of the greatest achievements in public health, the smallpox vaccination and the man responsible for it, Dr. Edward Jenner. This paper will similarly focus on the effects that the smallpox vaccination has had on pub lic and community health and how the process of immunization from infectious diseases has saved millions of lives today. What is Smallpox Smallpox is an infectious and contagious disease, which is caused by the variola virus.The virus, which has two forms, variola major and variola minor, was referred to as the speckled monster because of red, pustule, raised lesions that appeared on a persons skin. Aside from the skin lesions, smallpox is characterized by typical flu symptoms such as fever, fatigue, muscle aches, malaise, and headache. Smallpox is an airborne transmitted infection, which multiplies itself in the lymph nodes musical composition moving from cell to cell. A person is said to be contagious until the last lesion scab falls off. Whereas a cure for smallpox does not exist, the precisely form of prevention is vaccination (Barquet & Domingo, 1997).Edward Jenner and His Developments Edward Jenner, who was born on May 17, 1749 in England, developed an interest in science an d nature during his early years. He worked as an apprentice under George Harwicke, in which he developed the interest in vaccinia. Jenner went to London at the age of 21 to become a student of crapper Hunter, the most prestigious surgeon in England, Here, Jenner learned that if a person had cowpox he or she could not contract smallpox (Stern, 2005). Through Jenners apprenticeship with Hunter, he began learning surgical techniques and the use of scientific methods and observation.After publishing several scientific studies and learning through observations, Jenners interest in smallpox grew and it was at this point in which he developed his hypothesis Cowpox protected a person from the human disease smallpox (Barquet & Domingo, 1997, p. 639). Developing the Smallpox vaccine Sparked by the interest in his hypothesis and the overwhelming plague of smallpox, Jenner decided to perform an experiment to test his hypothesis. Jenner came into contact with Sarah Nelms, a dairymaid who had c ontracted cowpox through an infected cow.To test his hypothesis, Jenner extracted fluid from the pustules on Nelms hand and used that same fluid to inoculate an 8-year-old boy through two indium incisions on the boys arm (Barquet & Domingo, 1997, p. 639). A few weeks later, Jenner injected fluid from a smallpox lesion into the arm of the same boy. This is known as variolation. The variolation did not produce a reaction and Jenner confirmed that the boy was protected against smallpox. As a result of Jenners studies, research, and observations, the smallpox vaccine was developed (Stefan, 2005).The Effect of the Smallpox Vaccine on Public and Community health Upon the publication of Jenners inquiry, skepticism arose as Jenner began a nationwide survey to support his findings. Other physicians began inoculate through Jenners method and the theory was confirmed. Those who were previously infected with cowpox and received variolation did not find themselves stricken by smallpox. The vac cination era had begun as news of the inquiry spread to the United States where the method was tried and confirmed once again by Benjamin Waterhouse, a Harvard Medical schoolhouse professor (Barquet & Domingo, 1997).According to Barquet and Domingo (2005), President Thomas Jefferson had 18 members of his family vaccinated and supported the theory that the vaccine preserves individuals from smallpox (p. 640). President Jefferson later appointed Waterhouse as the vaccine agent in the National Vaccine Institute, an organization to establish vaccination in the United States (Barquet & Domingo, 1997, p. 640). Public and Community Health Today some(prenominal) years after Jenners discovery, scientists had begun to develop new vaccines.Protesting began as antivaccinationists believed that vaccinating violated a persons privacy. In 1905, the United States Supreme judicatory ruled that The need to protect the public health through compulsory smallpox vaccination outweighed the individuals right to privacy (Stern & Markel, 2005, p. 617). The World Health Organization (WHO) certified the eradication of smallpox in 1979. As other vaccinations emerged, such as vaccines for polio, diphtheria, measles, mumps, and rubella, people commonly worried about the safety and force of these vaccinations.Today, many parents are under the impression that autism is linked to a preservative called thimerosal, which was used in many vaccinations such as DTP and Hepatitis B vaccines. Upon scientific studies, no connection was found. However, in 1999 the United States Food and Drug Administration stopped licensing vaccines that contained thimerosal (Stern & Markel, 2005). Conclusion The development of the smallpox vaccine and other immunizations are considered to be one of the greatest achievements in public health.Disease prevention is a major necessity of public and community health. Through extensive research, scientific studies, and observation, Edward Jenner pave the way for the evo lution of public health. To date, vaccinations have saved millions of lives by protecting people against polio, diphtheria, measles, mumps, rubella, and smallpox. Although many people are skeptical about the safety and efficacy of immunizations, choosing not to be immunized puts not only the individual at risk but also other people at risk of contract an infectious disease.

Case About Retrotonics Essay

1)This case is about Retrotonics, a medium size Australian company which design and sells a small range of innovative high-tech building equipment in Sydney and its management riddles that have caused by Tom know, the General Manager. First of all, the article shows that Masters bossy management style is not applicable. Masters only concerns on cutting costs and expanding the product line but ignores the feeling of the provide members. The other problem is Master unable to delegate because he interferes too much bleeds that should be done by line manager. For example, Masters has made decisions about emergence for engineering mental faculty members to follow. Masters just do what he likes to do without considering other people feeling.For example, Masters exerts pressure on engineering staff members to do things faster to develop a new model of telescopic handler in order to complete in three months time. Moreover, Masters does not cover with James and Imakito before making d ecisions about processes which they feel is unworkable and impractical. Masters should be able to communicate his organizations aims and objectives clearly and motivate his staff members. Nevertheless, Masters yells at Lee in front of the staff members, threatens by hiring new staff, refuses to listen other people suggestion and insists on having monthly meeting.2)It is recommended that Masters adopt democratic management style to manage his different staff members. There is lack of communication between Masters, Lee and Imakito. Through democratic leaders style, it is encouraged two-way flow of information provides managers with feedback and includes workers in the decision-making process. Staff members are allowed to share their own opinions or suggestions and Masters will seriously take into attachment the workers comment before making informed decisions from a number of alternatives. (Hickey et al, 2005 , pp.27-31)Furthermore, Masters should have the ability to create a friend ly work environment that generates better communication between workers and management so that Masters can encouraged to work as a team by interacting and coordinate their work regularly to achieve common goal. of the staff members.3) According to motivation theories, motivation can be a major factor that determines whether a worker achieves the required task objective. Masters should use appropriate motivators in order to influence individuals to achieve higher productivity and satisfy the need of individuals. To motivate staff members, hygiene factors and Motivators should both be considered.This article shows that the two department of staff members is at a high dissatisfaction level. According to Maslow, individuals satisfied with their jobs were associated with job content so it is encouraged that Masters should provide these factor to inspire the staff in Retrotonics. Hence, Masters should use motivators to promote satisfaction, such as achievement, responsibility and recogni tion. This will cleanse the morale of the entire department and the followers are willing to work hard for the company.

Real Estate Intern Report Essay

The company analyzed and discussed in this outline is one of many puff upness insurance companies registered chthonian the Security Exchange Commission. UnitedHealth pigeonholing Incorpo treadd or commonly referred as, United Health root, or the Company is the central tenant which this paper give crucify on. The Company, which was formally known as Charter Med Incorporated, was founded by a group of physicians and wellness burster professionals in 1974. Their main objective was to give consumers a abundant classification of options on wellness c be coverage. A decade later, UnitedHealth Group becomes familiarly traded, concentrating heavily on modern day technology. As a public traded company, UnitedHealth Group can be denoted as their ticker symbol, UNH.UnitedHealth Groups core structure posits the goal of helping people live healthier lives by innovating hackking. The foundation of the Company is derived from the best practices in the medical checkup c be business. By achieving this goal, UNH uses incorpo evaluate an innovative and progressive clientele for their business management team to advance the health of patients. In order to reach out to potential patients, the Company operates on a lower floor two platforms UnitedHealthcare, which offers health values, and Optum which give ups health services. UnitedHealthcare segments overwhelm Employer & Individuals, Medicare & Retirement, Community & State and International. In contrast, Optums sections consist of OptumHealth, OptumInsight, and OptumRx.To fully understand the Companys strategy, we must first understand its mission. UnitedHealth Group mission is helping people live healthier lives and devising health care work better (UnitedHealth Group, Inc. 2012, p. 1).After we have establish a sense of understanding, we can further conduct a series of analysis by using tools such as PESTEL, Porters Five Forces, and SWOT analysis. As a result, we will be able to interpret UnitedHealth Groups strategy and its competitive advantage.PESTEL1). PoliticalA). The laws and rules governing our business and commentarys of those laws and rules are subject to frequent change, and the integration into our businesses of entities that we acquire may fix the way in which existing laws and rules apply to usagencies administering, interpreting and enforcing current and future regulations governing our business could force us to change how we do business, restrict tax and enrollment growth, join on our health care and administrative costs and capital requirements, or put out us to increased liability in courts for coverage determinations, contract interpretation and separate actions (UnitedHealth Group, Inc. 2012, p.17).B). In general, health care industry is and will prolong to be heavily regulated in order to protect consumers. Insurance companies and early(a) identities must be licensed in order to operate and hold jurisdiction where business are practiced. The complexity of r egulations impedes companies such as UnitedHealth Group from generating revenue. As a result, the regulations force the Company to change how they do business. For example, UnitedHealth Group signed a contract with the Department of Defense to provide coverage to those in the phalanx who are active or retired. The service known as TRICARE Managed Care Support will serve more than than 2.7 million beneficiaries in 21 states (UnitedHealth Group, Inc. 2012, p.4). Thus, the losings leveraged from other services or products did not satisfy proper regulation. 2). EconomicA). Unfavorable economic conditions may reach demand for certain of our products and services. For example, high unemployment rates have caused and could continue to cause lower enrollment or lower rates of re bracingal in our employer group plans and our non-employer individual plans (UnitedHealth Group, Inc. 2012, p.25).B). Because the preservation changes daily, it is impossible to expect the certainty of unemplo yment rates. Unemployment rates are inversely related to the success of company operations. Simply, if rates increase, then membership levels decrease. To manage the inconsistency of unemployment rates, UnitedHealth Group offers a spectrum of products and services. When the economy is strong, traditional plans that typically include a full range of medical benefits and network options from managed plans such as Choice and Options PPO (UnitedHealth Group, Inc. 2012, p.3), tend tothrive. Conversely, when unemployment is high and the economy is weaker, inbred benefits product which offer less than traditional plans but still provide basic services such as guides to physicians, become copious. 3). SocioculturalA). As we continue to expand our business outside the United States, acquired foreign businesses, such as Amil, will present challenges that are different from those presented by acquisitions of domestic businesses, including adapting to new securities industrys, business, cran ch and cultural practices and regulatory environments that are materially different from what we have experienced in our U.S. operations (UnitedHealth Group, Inc. 2012, p.24).B).Although the Companys main operations are in the United States, it has expanded its operations to other nations. Conducting business internationally confronts many factors such as political, economic, legal compliance, regulations, and operational risks and exposures that are unique and vary by jurisdiction (UnitedHealth Group, Inc. 2012, p.17). But having already been exposed to these elements in parts of Europe, the Middle East, Africa and Asia the recent acquisition of Amil, whose services are dispersed throughout brazil nut, will face minimal encumbrances. Additionally, Amils products and services are much similar to those offered by UnitedHealth Group and thus effortlessly adapting to the new markets. The new market, which consist of over louver million people, have been exposed to Amils health and de ntal benefits and have access to 45,000 contracted physicians (UnitedHealth Group, Inc. 2012, p.5). 4). TechnologyA). Our ability to adequately price our products and services, to provide effective service to our customers in an efficient and uninterrupted fashion, and to accurately report our results of operations depends on the integrity of the data in our information systems technology initiatives and recently enacted regulations, changes in our system platforms and integration of new business acquisitions, we periodically consolidate, integrate, upgrade and expand our information systems capabilities (UnitedHealth Group, Inc. 2012, p.26).B). Technology is fundamental to UnitedHealth Group. In their earlier years, the Company provided physicians with office software program that managed and controlled cost. Investing in technology can be costly, but for UnitedHealth Group it serves as a competitive advantage. One way UnitedHealth Group stays higher up average is by utilizing i ts information systems user-friendly resources that help consumers control their decision on health care. These resources provide greater transparency approximately quality and cost, such as the Premium Designation program and Health4Me for Apple and Android phones, myHealthcareCost Estimator, Health Care Lane and myuhc.com (UnitedHealth Group, Inc. 2012, p.2). 5). EnvironmentalA). Relatively low touch on rates on investments, such as those experienced during recent years, have uncomelyly impacted our investment income, and a prolonged low interest rate environment could further adversely affect our investment incomedelay in payment of principal and/or interest by issuers, or defaults by issuers, could reduce our net investment income and we may be required to write down the value of our investments, which could materially and adversely affect our profitability and shareholders equity (UnitedHealth Group, Inc. 2012, p.25).B). As mentioned previously, UnitedHealth Group has an imp act in the national and global economy. referable to its operations conducted on the international scale, UnitedHealth Group has pregnant exposure to environmental factors that directly affect shareholders equity. These factors include currency exchange, government intervention, and political instability. Because of the nature of the global economy, the Company must take preventative actions to protect their investments. This is exemplified when one takes note that the Company may convey to allocate its investments into smaller portfolios to help reduce exposure to the market. Additionally, the acquisition of Amil puts pressure on the companys profitability. Fluctuating currency rates have an adverse effect on the Companys cash flows. Thus, currency exchange may benefit UnitedHealth Group if not hindered by local government making transfer of funds difficult. 6). LegalA). The Health Reform statute and the related federal and state regulations will impact how we do business and c ould restrict revenue and enrollment growth in certain products and market segments, restrict premium growth rates for certain products and market segments, increase our medical and administrative costs, expose us to an increased risk of liabilityor put us at risk for loss of businessmay also create new or expand existing opportunities for business growth, but due to its complexity, the impact of the Health Reform Legislation remains difficult to predict and is not tho fully known (UnitedHealth Group, Inc. 2012, p.11).B). Health care regulations affects the whole industry who range from consumers to providers. Because insurance companies are so controlled, it obstructs the way businesses are run. Regulations that apply to health care companies, such as UnitedHealth Group, increases loss of business. For example, legislation will includes an annual, non-deductible insurance industry tax to be levied proportionally across the insurance industry for risk-based products (UnitedHealth G roup, Inc. 2012, p.35). As a result, the Company is force to pay an upwards of $8 billion and gradually increasing every year. Porters Five Forces7). Current Competitors (High)A). competitors include Aetna Inc., Cigna Corporation, ostracism Health Care, Inc., Health Net, Inc., Humana Inc., Kaiser Permanente, WellPoint, Inc., numerous for-profit and not-for-profit organizations operating under licenses from the Blue Cross Blue Shield Association, and, with respect to our Brazilian operations, several established competitors in Brazil, and other enterprises that serve more limited geographic areas (UnitedHealth Group, Inc. 2012, p.14).B). The companies stated above are a shoot few who construct the health care insurance industry. The thin selection of insurance companies causes companies to compete highly with each other to gain market shares. Health care insurance companies are much alike pass similar coverage to their clients. In order to have the upper hand, UnitedHealth Group s pends an ordeal amount of money on technology to differentiate their products. Thus created plans for members to be provided access to clinical products withthe goal of helping them make better health care decisions, and thus better use of their medical benefits, with the ultimate goal of modify health and decreasing medical expenses (UnitedHealth Group, Inc. 2012, p.14). 8). Threat of New Entrants (High)A). In particular markets, competitors may have greater capabilities, resources or market share a more established account superior supplier or health care professional arrangements better existing business relationships or other factors that give such competitors a competitive advantagemerger and acquisition activity has occurred in the industries in which we operate, both among our competitors and suppliersConsolidation may make it more difficult for us to retain or increase our customer base, improve the terms on which we do business with our suppliers, or maintain or increase profitability (UnitedHealth Group, Inc. 2012, p.22).B). Due to the limited amount of insurance companies, other companies compete for market shares. Top companies like UnitedHealth Group hold sizable portions in segmented markets. Moreover, mid-size companies merge in concert in order to increase their shares in the market. Similarly, bigger companies acquire smaller companies to broaden their consumer base such as UnitedHealth Group with Amil. 9). Power of Suppliers (Medium)A). We contract with physicians, hospitals, pharmaceutical benefit service providers, pharmaceutical manufacturers, and other health care providers for servicesFailure to develop and maintain satisfactory relationships with health care providers, whether in-network or out-of-network, could materially and adversely affect our business (UnitedHealth Group, Inc. 2012, p.22).B). A strong connection with suppliers is crucial to the companys business because it has a strong positive correlation among prospective cli ents. UnitedHealth Group is one of the biggerst amongst other insurers and attracts an abundance of health care providers. As a result, an increase in suppliers dilutes their bargaining power. 10). Power of Buyers (High)A). Under our risk-based benefit product arrangements, we assume the risk of both medical and administrative costs for our customers in return for monthly premiumsThe profitability of these products depends in large part on our ability to predict, price for, and effectively manage medical costs (UnitedHealth Group, Inc. 2012, p.16).B). It is human nature to desire a variety of choices. Although health care insurance companies are scarce, their products and services are not. In the case of UnitedHealth Group, a full range of services are offered to employers and individuals. As a result, consumers have the choice and power to select a plan that suits them well. As the commercial market becomes more consumer-oriented, individuals are assuming more personal and financi al responsibility for their care, and they are demanding more low-priced products, greater transparency and choice and personalized help navigating the complex system (UnitedHealth Group, Inc. 2012, p.2). Acknowledging this helps UnitedHealth Group to stay competitive. 11). Threat of Substitutes (Low)A). Our information systems require an ongoing commitment of significant resources to maintain, protect and enhance existing systems and develop new systems to keep pace with continuing changes in information processing technology, evolving systems and regulatory standards, emerging cyber security risks and threats, and changing customer patterns (UnitedHealth Group, Inc. 2012, p.26).B). Technology serves as a great substitute compared to basic products sold by insurance companies. Technology consists of software programs that track your health, new medical treatment devices, and the ever changing Internet. The issue with technology is that it can get very expensive for both the compa ny and the consumer. Therefore, only those who can afford it are amongst a few. Conversely, companies who are not developing new information technology will lose their competitive advantage and ultimately give up their market shares. Consumers are likely to find a cheaper and better alternative otherwise.SWOT12). StrengthsA). UnitedHealthcare provides network-based health care benefits for a full spectrum of customers in the health benefits market. UnitedHealthcare Employer & Individual serves employers ranging from resole proprietorships to large, multi-site and national employers, as well as students and other individuals (UnitedHealth Group, Inc. 2012, p.1).B). UnitedHealth Group sustains a competitive advantage through its diversified products and services. Coverage is offered to large scale employers, war machine personal, the elderly, and those who cannot afford health care through government sponsorship. The Company reaches to consumers throughout the nation and even intern ationally. 13). WeaknessesA). legal actions we face or may face in the future could further increase our cost of doing business and materially and adversely affect our results of operations, financial position and cash flowscertain legal actions could result in adverse publicity, which could damage our reputation and materially and adversely affect our ability to retain our current business or grow our market share in select markets and businesses (UnitedHealth Group, Inc. 2012, p.23).B). The health care industry has have a negative connotation. The public views insurance companies as scammers that rob society. Companies gain a bad reputation when they get investigated by the Government. UnitedHealth Groups goal is to provide people with healthier lives, not rob them financially. Consequently, negative publicity may adversely affect our stock price, damage our reputation in variant markets or foster an increasingly active regulatory environment, which, in turn, could further increa se the regulatory burdens under which we operate and our costs of doing business (UnitedHealth Group, Inc. 2012, p.18). 14). OpportunitiesA). UnitedHealthcare International acquired Amil, which provides health and dental benefits to over five million people and also operates 22 acute hospitals, as well as specialty clinics, primary care, and emergencyservices across Brazil, principally for the benefit of its members (UnitedHealth Group, Inc. 2012, p.5).B). The acquisition of Amil will provide UnitedHealth Group with newer market segments, more consumers, and increase the companys revenue. Amil will also offer diversified product portfolio that contain a range of products offerings, benefit designs, and indemnity products. Furthermore, Amil will include various administrative services which include network access, care management and personal services (UnitedHealth Group, Inc. 2012, p.5). 15). ThreatsA). Several of the provisions in the Health Reform Legislation will likely increase our medical cost trends. Examples of these provisions are the excise tax on medical devices, annual fees on prescription drug manufacturers, raise coverage requirementsthe prohibition of pre-existing condition exclusions and the implementation of adjusted community rating requirements (UnitedHealth Group, Inc. 2012, p.19).B).As mentioned in the PESTEL breakdown, under the analysis of the legal realm, Health Reform Legislation causes a serious threat to the well-being of UnitedHealth Groups business. Excess taxes take away from the companys profits thus rendering them unable(p) to reinvest into their company. Lastly, prohibition of excluding pre-existing conditions may increase the risk and medical cost in the future. Competitive Strategy16a. We believe the principal competitive factors that can impact our businesses relate to the sales, marketing and pricing of our products and services product innovation consumer engagement and satisfaction the level and quality of products and s ervices care delivery network and clinical management capabilities market share product distribution systems efficiency of administration operations financial strength and marketplace reputation (UnitedHealth Group, Inc. 2012, p.14).In order for a company to have sustainable competitive advantage, they must abide their companys vital principals. UnitedHealth Group does not only accomplish their objective, but they return other companies strategy. First they exceed in sales by offering premium services such as UnitedHealthcare and Optum products. The company also provides a variety of these products and services ranging from value-oriented plans to essential-oriented plans.Secondly, UnitedHealth Group has an exclusive network system that only clients have access to. Clients have access to physicians and hospital that meet their unique needs. Moreover, the Company serves to large national employers, public sectors employers, and midsize employers to individuals. As a result, UnitedHe alth Group is providing nearly 27 million Americans access to health care (UnitedHealth Group, Inc. 2012, p.2).Lastly, UnitedHealth Group is a massive health insurance company which has enabled them to control ample market shares. Their recent acquisition with Amil shows how strong UnitedHealth Group is financially. Overall, UnitedHealth Group is a leading company in health care insurance proven by their business factors. The Company uses a differentiation strategy to maintain its competitive advantage. Article16b.UnitedHealth to buy most of Brazils Amil for $4.9 billionThe company is making a bold move taking on the fast growing markets of Brazil. UnitedHealth Group has made record on being the first to acquire manage Care Company across seas. The acquisition will bring UnitedHealth Group more leverage and revenue to its operations. Amil has more than 5 million clients in Brazil and owns 22 hospitals and 50 clinics. It forecast revenues of $5 billion for 2012, up 15 percent from 20 11. UnitedHealth had revenues of nearly $102 billion in 2011 and expects the deal to slightly increase its 2013 earnings per share (reuters.com). Ultimately Amils operations will be similar to UnitedHealth Group in that it will provide its products and services to new market segments. In addition, Brazils healthcare system consists of public and cloak-and-dagger plans, similar to the U.S. model. The number of Brazilians covered under private plans has grown more than 50 percent over the past 10 years to nearly 48 million people, roughly a quarter of the acress population (reuters.com).Work CitedHumer, Caroline. UnitedHealth to Buy Most of Brazils Amil for $4.9 Billion. Reuters. Thomson Reuters, 08 Oct. 2012. Web. 25 Sept. 2013. UnitedHealth Group, Inc. (2012). Form 10-K 2012. Retrieved from SEC EDGAR website http//www.sec.gov/edgar.shtmlView as multi-pages

Middle Range Theory Essay

Middle- set up theory, developed by Robert K. Merton, is an approach to sociological theorizing aimed at incorporate theory and empirical research. It is currently the de facto dominant approach to sociological theory construction,1 especially in the United States. Middle- begin theory starts with an empirical phenomenon (as hostile to a considerable generalization entity deal the mixer system) and abstracts from it to create general statements that can be verified by data.2 This approach stands in contrast to the earlier grand theorizing of social theory, such as functionalism and many conflict theories. Raymond Boudon has argued that marrow-range theory is the same concept that most other sciences simply call theory.3 The analytical sociology movement has as its aim the unification of such theories into a coherent paradigm at a greater level of abstraction. The midrange approach was developed by Robert Merton as a departure from the general social theorizing of Talcott Parso ns.Merton agree with Parsons that a narrow empiricism consisting entirely of simple statistical or observational regularities cannot arrive at in(predicate) theory. However, he found that Parsons formulations were remote from providing a problematics and a direction for theory-oriented empirical inquiry into the observable worlds of culture and society.4 He was thus directly opposed to the abstract theorizing of scholars who are engaged in the attempt to construct a total theoretical system covering all aspects of social life. With the introduction of the nerve range theory class, he advocated that sociologists should concentrate on measurable aspects of social reality that can be studied as separate social phenomena, sort of than attempting to explain the entire social world. He saw both the middle-range theory approach and middle-range theories themselves as temporary when they matured, as natural sciences already had, the body of middle range theories would become a system of world-wide laws but, until that time, social sciences should avoid trying to create a universal theory.5Mertons original foil in the construction was Talcott Parsons, whose action theory Merton classified as a grand theory. (Parsons vehemently rejected this categorization.) Middle range theories are normally constructed by applying theory building techniques to empirical research, which produce generic propositions roughly the social world, which in turn can also be empirically tested. Examples of middle range theories are theories of reference groups,social mobility, normalization processes, role conflict and the formation of social norms.3 The middle-range approach has played a key role in crook sociology into an increasingly empirically-oriented discipline.6This was also important in post-war thought. In the post-war period, middle-range theory became the dominant approach to theory construction in all variable-based social sciences.5 Middle range theory has also been applied to the archaeological realm by Lewis R. Binford, and to financial theory by Harvard Business School Professor Robert C. Merton,78 Robert K. Mertons son. In the late decades, the analytical sociology program has emerged as an attempt synthesizing middle-range theories into a more coherent abstract framework (as Merton had hoped would eventually happen). Peter Hedstrom at Oxford is the scholar most associated with this approach,9 sequence Peter Bearman is its most prominent American advocate.Middle Range Theory (Final)MRT approach was developed by R K Merton in contrast to abstract theorizing of total system in all aspect of social life by scholars particularly Talcott Parson. Hence it opposed the grand theorizing of social theory like functionalism, conflict theories etc. MRT is an approach to sociological theorizing that integrates Theory and Empirical research. They are constructed by applying theory building techniques to empirical data. These produce general statement about th e social phenomenon under study which can be this verified by data.Examples theories of reference groups Social mobility role conflict etc. However he agreed with Talcott Parson that narrow empiricism cannot arrive at successful theory. He saw MRT approach and theories as temporary that would become a system of universal laws on maturity, so before that he says that social science should avoid trying to create a Universal Theory. Currently MRT approach has become a dominant approach to Sociological theory construction and has been applied to other fields like archaeology, finance etc. as of now analytical sociology program is attempting to unify MRTs into coherent abstract framework as hoped by Merton.

Fundamentals of Marketing Essay

1.0. Course DescriptionThe course is an introduction to the language and issues of merchandising with an emphasis on learning to develop responsive trade strategies that meet node needs. The course foc works on basic selling concepts, the role of merchandising in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics, which ordain be incorporated into the course, be external environment (which allow focus on integrative topics with marketing,such as economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.1.1 Course PerspectiveWe all bind many experiences with marketing from the viewpoint of the consumer. In this course, we pass on take the perspective of the marketing decision maker. I hope you will learn that there is much more to marketing than you might have expected. From the textbook, lodge assignments/homework, and class discussions, you will learn ab pop the decisions that marketers mustiness make and tools/frameworks that will assist you in do those decisions effectively. By the end of the course, you should understand the complexity and challenges associated with making marketing decisions as well as ways to design effective marketing strategies. On the practical side, this new understanding of marketing should make for each one of you a more knowledge open consumer.1.2 Course Learning Goals and Objectives Accordingly, the course emphasizes the followingTo analyze the role of marketing within the firm and society. To expose you to the two part of a marketing strategy the target market and the marketing commingle. To study the four basic variables in the marketing mix product, promotion, price, and distribution. To exercise analytical, communication, and presentation skills (through single- determined function of technological aids, such as Microsoft Word, PowerPoint, and the Internet)the basic tools of marketing.2.0. TextbooksPrinciples of market, 13th Edition, by Kotler/Armstrong, Pearson Education 2012, ISBN 9787302255743.0. Recommended ReadingA Selective reading packet is prepared for the course, which comprisesHarvard cases, company cases derived from Philip Kotler, Gary Armstrong, Principles of Marketing , 7th edition, articles derived from HBR, SBR, and otherwise significant profession journals, as well as latest developed Chinese cases.Related handouts will be distributed in the class.4.0 mode of InstructionThe course is highly interactive between the class and the instructor. Through case studies/presentations, problems, and specific company client activities, students will have the opportunity to use the concepts, ideas, and strategies presented in class. Problem-solving sessions occur in both individual (primarily) and team (occasionally) setti ngs.This undergraduate course will incorporate a lecture and project-based approach to the principles of marketing. The textbook apply in this course will be use as a reference point for the discussion(s) of the marketing plan project. Students are encouraged to read and enlighten the major principles found in the textbook.Note that occasionally changes in the schedule of the course or in the assignments are announced during class. It is your responsibility to ensure that you have received all of the changes and you will still be responsible for this in formattingion.The University is committed to a policy of honesty in academics. Conduct, which compromises a breach of this policy, may chair in academic and/or disciplinary action. Cheating is a violation of student academic behavior standards. Please note that the sharing of information with other class members or with other sections of the course is considered cheating.5.0. AssignmentsCase compendiumAn effective way to help stu dents learn about the principles of marketing isthe analysis of marketing cases of real-world companies and events.Cases from the textbook will be assigned to provide an opportunity to apply the principles of marketing and to enhance ones analytical ability to assess marketing problems. outline of cases provides for the application of course concepts to real-world situations, and students are expected to have read and analyzed the cases thoroughly prior to class. The objective of the use of cases is to apply the various principles/concepts of marketing to an in-depth analysis of a given company or industry.The class will be divided into groups (six students maximum per group), each group will be formed early on in the semester and given a date to present their analysis of a particular case. A presentation framework/format will be provided for each group.Team ProjectEach group need to develop a marketing project throughout the semester, following the under steps Carefully choose th e topic of the project, each group will decide on a fictional consumer product or service they manage to bring to market, which can be developed to illustrate and identify the marketing ideas. Draft a plan for the project, describing the topic goal, outline, procedure, approach, allotment of work, and possible difficulties. Carry out the plan, continuously discussing and reviewing every process of the project in the group. Referring to the instructor is welcome. Presentation and defence in class are going on in the remnant week As mentioned, all group members will receive the same grade for the work.Format for Marketing PlanExecutive SummaryIntroduction smart set Description (including background)Current marketing situation (situation analysis)Business mission statementExternal environmental factors affecting the personal credit line from Technological factors Socio-cultural factors Economic-Financial factors Natural factors Political-Legal factors Competitive factorsOpportuni ties and Threats in the External EnvironmentBusiness Strengths and Weaknesses in relation to Opportunities and Threats Major Marketing ProblemCompetitive Advantage of the organisationObjectives and GoalsTarget Market SegmentsRecommendations for Product systemRecommendations for Price StrategyRecommendations for Promotion StrategyRecommendations for Place / Distribution StrategyPlease note the followingIf your plan is confidential, please inform the marker on the front cover of your plan.6.0. Examination and EvaluationMid-test 20% Term exams 40% Group Project Marketing Plan 20%Class participation and essay 20%Total 100%The final is close-book. You will be asked conceptual questions which integrate all what they have learned through the course, so the hints of the best dressing for the exam is to attend the class regularly, participate in the discussion proactively and read the course material carefully. One of the questions in the final will be What are the three most important le ssons that you learned about marketing in this course that will help you as a manager, facing the challenge immediately and tomorrow in the globe stage? All of you are encouraged to frequently think about this question since the beginning of the course.The final examination will be of two and a half hours duration. The examination is worth 40 percent of the total available marks. No materials are allowed into the examination room for this unit. You must bring your student identification card to the examination.In order to pass this unit to achieve your DEGREE you must complete and submit each stage of coursework, complete the examination and achieve an overall mark of at least 75 percent of the total available marks.7.0. Course ScheduleThis Schedule is doubtful and very much subject to change.Students are invited to bring in ads, articles, and anecdotes for class discussion.1. Describe the roles of marketing and marketing strategy in business value creation. (This is taken from learning outcome) little ability to suck the constitutional concepts of marketing strategy and marketing mix. Adequate ability to mark the sound concepts of marketing strategy and marketing mix. beneficial ability to describe the first harmonic concepts of marketing strategy and marketing mix and able to give cerebrate examples. Very good ability to describe the unplumbed concepts of marketing strategy and marketing mix, to the extent of connect applications in quotidian business situation.1.1. develop thoroughgoing concepts of marketing strategy and marketing mix used in the project.1.2. Equal participation of all group members.1.3. Ability to elicit and answer questions.1. 2. Use appropriate terminologies in marketing activities and business environment. hapless ability to describe the terminologies used in marketing. Adequate ability to describe the terminologies used in marketing. Good ability to describe the terminologies used in marketing and able to give think examples. Very good ability to describe the terminologies used in marketing, to the extent of related applications in everyday business situation.2.1. beg off the marketing terminologies used in the project.3. Apply marketing concepts into marketing strategies in both local and international contexts. lamentable ability to describe the fundamental frequency concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.3.1. Explain marketings roles in companywide strategic planning.4. Identify and explain the effects of marketing practices towards the community and the environment at large. shortsighted ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fun damental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental conceptsused in marketing, to the extent of related applications in everyday business situation.4.1. Explain the marketing plan used in the project.5.Apply marketing mix and marketing strategy concept into a marketing plan.Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.5.1. Explain the marketing plan used in the project.5.2. Fluency of presentation.5.3. Time management.1. Describe the roles of marketing and marketing strategy in business value creation. Poor ability to describe the fundamental concepts of marketing strategy and marketing mix. Adequate ability to describe the fundamental concepts of marketing strategy and marketing mix. Good ability to describe the fundamental concepts of marketing strategy and marketing mix and able to give related examples. Very good ability to describe the fundamental concepts of marketing strategy and marketing mix, to the extent of related applications in everyday business situation.1.1. Executive Summary.1.2. Introduction.2. 2. Use appropriate terminologies in marketing activities and business environment. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.2.1. Introduction. 2.2. Body2.3Conclusion3. Apply marketing concepts into marketing strategies in both local and international contexts. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.3.1. Discussion of marketing concepts used in the project.3.2. Application of marketing concepts in findings4. Identify and explain the effects of marketing practices towards the community and the environment at large. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to descri be the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.4.1. Discussion of the effects of marketing practices in the project.5.Apply marketing mix and marketing strategy concept into a marketing plan.Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.

Grapes of Wrath Language Use

Grapes of Wrath Unsophisticated Characters and Language The Grapes of Wrath poses a different writing scheme than what most new-fangled students may be used to. In the 1930s, where this novel is set, the characters act and speak in a manner that is very common of their sentence. Many pieces of literature of this time period didnt become much more sophisticated. Steinbeck may need aimed to create a novel that all of the general public could relate to, and clear the hardships after the Dustbowl.The characters are relatable and simple, the dialogue is easy to visualize, and reflects the people of the generation. The novels protagonist, Tom Joad is a simple man who has recently been released from prison. He is not sophisticated. He acts as he does, and does as he acts. He speaks in a dialect like everyone else in the novel, and he is easy to understand. Steinbeck wanted him to be relatable to others reading the novel. His writing differs from others that have been popular such as Di ckens and Shakespeare.No reader could easily identify the direct emotions and understand perfectly in those novels/plays. Readers can relate to Tom Joad and understand him like no other character before. Tom Joad says a very meaningful qoute that explains his character. The last clear definite function of manmuscles ache to work, minds aching to create beyond the single needthis is man. Joad is just a relatable, strong, hard-working Man who has values. The dialogue is dead-on(prenominal)ly represented of the time period and accent of the location. Simple folks from oklahoma speak english with a strong southern accent.They didnt use detailed or large words, so anyone from a child to an bounteous could understand what was happening and being said. The dialect reflects exactly how one would say the words in the proper accent. The dialogue connected with the simple characters, and displayed the actions of them in a simple way. This method got Steinbecks themes across simply and und erstandably for the demographic of the current readers. The dialect is represented here Sure dont look none too prosperous. Steinbeck captured the accurate intellect and style of the 1930s in a imple fashion. The Grapes of Wrath is written in a novel format, with vividly descriptive writing and yet exempt remains understandable. This hybrid writing style is one of the first of its kind. He keeps his strong characters together, and uses symbolism heavily. An example of symbolism is the overturn crossing in chapter 3, where the turtle may represent the Joads journey. In conclusion, The Grapes of Wrath possess simple dialogue, relatable characters, and 1930s style. Steinbeck captured a generation of simple folk, and did so vividly and simply.

Differences among nations affect international business Essay

This paper describes some of the ways in which loving, cultural, economic, legal and political differences among nations affect international stemma. Specific real mankind showcases of the described differences are also provided.Doing business in the international marketplace mandates taking into account some very hard to overlook social differences amidst countries. For instance, if trying to market and sell a product in a field other than where the company is based, the company must take into account the verbiage differences for such things as packaging (Ebert, R. J., 2003), use instructions, marketing materials, web site presence, and customer care and support. A marvelous real world example of overcoming social differences in order to do business in the international marketplace is provided by the company Ikea (Ikea, 2003). Ikea does business in over thirty-four countries.Much of Ikeas furniture requires the purchaser to assemble them. This means that all the instructions that are included with the same merchandise must be written for each of the countries that it does business in. Another example of Ikeas adeptness at handling social differences is their website (www.ikea.com). The company has links from their global website to translated websites for each company they do business in. in that respect are some other, not so obvious, cultural differences as well. Such things as general consumer preferences whitethorn be very different in the head rustic. An example of these consumer preferences would be what is considered standard staples in the country. Another example would be shopping habits, such as time, frequency and consumer outlet type that is generally favored (Ebert, R. J., 2003). Yet another example would be if the standard work day isnt the same as a standard workday in the country where the company is based, this could affect such things as the hours of operation of a store-front or office. A terrific example of general consumer prefer ences is brought to light by McDonalds (McDonalds Inc, 2003).McDonalds does business in over fifty-eight countries. In order to gain consumer credibility they generally provide to a charity in the countries they do business in. In the United States the charity that they prefer is the Ronald McDonald House, which concentrates on providing for the needs of children. In Europe the charity of choice for McDonalds is a community football game (United States soccer) due to the heavy influence that the sport has in the European countries it does business in. There are also some other cultural differences in European McDonalds, such as the menu beer is served as a beverage.Economic differences are probably the first hurdles that a company will recognize piece of music planning to support their trade in a irrelevant country. These differences will be extremely obvious if, for instance, the company of interest is based in a country with a Market or Mixed Economy and wishes to do business in a country with a Planned Economy. Economic differences shtup include things such as monetary trade rates, the countrys banking policies and government involvement in an industry (Ebert, R. J., 2003). China is a great example of doing business with a Planned Economy country (Premier Star Company, 2003). In China foreign companies can not own land, rather it must be leased or rented from Peoples Republic of China.Legal and Political differences are the biggest players in doing business internationally. A government in a foreign country can determine how an outside countrys business is run in their country by controlling such things as the follow of the outside countrys companys goods in their country by using quotas, tariffs and subsidies (Ebert, R. J., 2003). The government can also control the payroll and employee breeding costs as well as initial capital expenditures of an outside countrys company, by requiring that a portion of what the company sells in their country must also be produced there.This may require employing local people and possibly educating them, as well as setting up a presence, whether it is a manufacturing plant or another type of facility that is required for the company to produce its goods. There is also the matter of complying with the target countrys business laws and regulations. This requires that the company expand its legal team to include knowledge of the remote government in order to protect itself. Many things that may be legal in one country, may be illegal in another. Cuba and the United States is a good example of legal and political differences (Haar, J., 2002). A United States company can not do business with Cuba, as it is illegal in the United States to do so.ReferencesEbert, R. J. (2003). Business Essentials. Upper Saddle River, NJ Prentice Hall.Ikea (2003). http//www.ikea.com. Sweden Inter IKEA Systems B.V.McDonalds Inc. (2003). http//www.mcdonalds.com/corporate/social. United States McDonalds Inc.Premier Star Comp any (2003). http//chinaunique.com/business/law_main.htmlland. Rochester, NY Premier Star CompanyHaar, J. (2002). http//www.miami.edu/nsc/pages/newsupdates/Update53.html. Miami, FL University of Miami

A Study About Netherlands Architecture Essay

The acculturation of Americans comes from a conglomeration of many different civilizations that were either here or emigrated from other states. I run through a hulky part of my lineage from Dutch heritage shacking the Netherlands.In researching how the Dutch community be I feature found that a big part of the treasures that I deal been taught are really Dutch ideals. These are take to bes like humbleness, friendliness ( Although they are reserved publicly doing them some metres fancym incompatible to foreigners. ) and understating cosmos showy with wealth. They have a really high value on difficult being a difficult worker, and independent. Of the values that Dutch pot are taught that have non been a focal crown during my upbringing are honesty, and modestness. I was taught that it was accept adapted to air your wealth and that it is sometimes necessary to be deceitful to acquire what you want.Dutch value promptness, privateness, and affirmation which are all mark s of a higher value of self-denial they posses. They sometimes come take out rid of as pushy because they have strong sentiments and lead office them. They will publically debate social occasions they value as unfairnesss if they believe that the topic is of import plenty.I m non cert someoneal why my Dutch ascendants left The Netherlands but research suggests that the ground more or slight Dutch pot left their place was because of the chances that were available in the United States. Often stack left other states referable to some kind of battle with the authorities or poorness, but the Dutch had a relatively commodity place in The Netherlands to some of the other states in Europe. Still? Most Dutch came to America nevertheless because they calculated that the hereafter promised more prosperity for them and their kids in America than in Holland. The Dutch were of all time septh disused, morality, and fartherming advocators. And the Dutch? as opposed to the Purita ns? enjoyed the mercenary and animal amenitiess in life that their hard-earned bills bought. I believe that if my ascendants left the Netherland due to some hardship, so my household would hold been able to state me roughly it.When thought of landmarks of the Netherlands the wind mill about the state is so celebrated for ever come to mind, but there are other landmarks excessively. Koninklijk Paleis ( Royal Palace ) another popular landmark was originally created to be utilize as a town hall in the mid seventeenth century. Koninklijk Paleis is now largely used as a tourer attractive mogul.European manners are popular in the Netherlands, and in finding with the high value of organisation the Dutch have normally wear neatly kept, fashionable vesture. The traditional wooden places are about neer worn any longer by anybody except husbandmans. Farmers wear them because they harbor the wearer? s pess from wet and soil better than leather places do. Some of the more iconic features o f the Netherlands geographics semen from the fact that? a big part of the land has been reclaimed from the sea. The Netherlands has a largely level geographics, and 27 per centum of it is on a menialer floor sea degree. ( hypertext carry protocol //geography.about.com/od/specificplacesofinterest/a/dykes.htm ) Of celebrated wad from the Netherlands Vincent new wave van Gogh is one of the most recognizable. Van Gogh is know internationally as a major proofreader to modern art.The Dutch pattern Agriculture in a figure of ways. Major Agricultural harvests accommodate murphies, wheat, and maize. Potatos are grown in about all of the countries that have sufficient farmable land, and the husbandmans that grow murphies as a harvest usage big machines to make their agriculture. These machines include big tractors for ploughing the lands, monolithic reapers for when their harvests have grown and Shakerss to free the soil off the murphy harvests. Other engineering used to farm murphies includes the irrigation systems that H2O the harvests and muck up spreaders to fertilise the land.The course of labour that is used on murphy farms is found on accomplishment. The proprietors of the farm, people who zeal up irrigation systems and big equipment operators are all expert workers. The people who are unskilled do kidskin labour undertakings around the farm such as screening out quality murphies from bad 1s, and the people who clean the murphies.Industrialism exists in The Netherlands in the signifier of machine, vesture, chemical and electrical machinery makers. The engineering used in auto fabrication includes mills where they build them, which have automatons, forklifts, and computing machines that all combine in the procedure of fabricating a auto. The division of labour in auto mills is do by accomplishment. The skilled employees of the auto mills are the Directors that are in authorization, forklift mechanics, robotic plans, sellers, advertizers and computi ng machine information analysts. The skilled workers have baffle in the field based on figure of old ages, and or the sum of instruction they have received. incapable workers in a auto mill include line operators, janitorial workers, and forklift operators.Some degree of gardening is practised in the Netherlands. They are known for their tops but they likewise use gardening to reap grapes, apples and cherries. Flowers are the Netherlands most celebrated usage of gardening. The Netherlands really hosts the largest prime quantity market in the universe in Aalsmeer. In 1995, Dutch agriculturists produced over 8 billion blooms and the flower auctions jointly traded more than 5.4 billion guldens ( about $ 3.2 billion ) in cut flowers and potted workss, lending over 4 billion guldens yearly to the Dutch balance of trade.When flower plantsmans in the Netherlands works their flowers they use shovels to works the seeds. It takes a few yearss work to acquire some of the largest flower g ardens planted. When the flowers have bloomed they use manus held cutters to cut the roots of the flower the arrange them into pots and assorted cosmetic corsages. They besides have simple pails filled with H2O to H2O the flowers.In the flower gardens the division of labour is done by accomplishment. It is normally the proprietor of the flower store who does the combine of the different flowers into corsages. The proprietor is the most skilled worker in the garden. The unskilled workers in the garden would be the people who works the seeds with their shovels and trowels. The same people who works the seeds are normally the same 1s who gather the flowers once they bloom, and do so utilizing manus ply cutters so conveying them to the psyche who is responsible for seting them into corsages.The Netherlands is known for their usage of sheep in their vesture, but other tickle pink beings are raised excessively. The elevation of cattles, hogs, and caprine animals are other illustrations of pastoralism. The people of the Netherlands usage merchandises from animate beings in their vesture and for nutrient. They besides use the animate beings themselves as a nutrient beginning such as the usage of butchered cattles and hogs for their meat.The method of raising animate beings in the Netherlands is done utilizing pastoralism. When a sheep pastoralist is turning sheep they use fencings to maintain the sheep from running off, they besides make common usage of barns to protect the sheep from conditions when they are non on the grazing land. To supply the sheep they use troughs filled with H2O, and the sheep provender themselves with grass from the grazing land.The chief usage of sheep in the Netherlands is for their pelt. The pelt on a sheep is cut off by husbandmans by garnering a sheep with sufficient pelt growing so the pelt is cut of utilizing razors and scissors, cleaned with coppices that have metal pins that stretch the wool, so whirl into narration utilizing big machines.The division of labour on the wool farms is done by accomplishment. The individual who owns the farm is the highest skilled individual on the farm and is normally the most experient. The proprietor is the 1 who supervises the other workers on the farm as they race to the more simple undertakings designated for less skilled persons. The less skilled workers on the farms do undertakings such as make fulling the H2O troughs and garnering sheep to hold their fur cut.As in many other countries of the universe the people of the Netherlands usage electronic Information engineering as a major subsistence scheme. Electronic Information Technology is used extensively in the Netherlands to maintain itinerary of information such as banking, in libraries, instruction records, and touristry.Banking makes a heavy usage of Electronic Information Technology. The Bankss in the Netherlands usage computing machines hardware, package, hard money registries, debit cards, money counters, and t he cyberspace. The Banking is done with electronic and physical mediums where people desiring to pass money and hard gold cheques can travel to a bank Teller who so counts the money utilizing their custodies or a money counter, inputs the sum of hard currency withdrawn or deposited into a computing machine which has package that keeps path of history balances. The computing machine is connected to the cyberspace which enables other Bankss in to maintain path of the individuals account. When the individual has the money deposited they can pass the money in their history at ca-cas and their money will be withdrawn accurately from their checking history.The division of labour at Bankss in the Netherlands is done by accomplishment. The most skilled people in a bank are the Managers. These people have accountant grades and old ages of experience in the banking field. The unskilled workers of the Bankss are the bank Tellers who normally have a grade in method of accounting but lack the experience of the more skilled directors. Other unskilled workers include security keep an eye ons that protect hard currency when it is being transported, or janitors that clean the bank. Unskilled bank workers normally have a limited instruction merely a few old ages experience.Every field I have discussed combines a few or all of the subsistence schemes I have discussed. An illustration of this is the murphy husbandmans who use factory farm as their chief subsistence scheme, but they combine other 1s to a lesser grade. For case the murphy husbandmans will utilize Electronic Information Technology to maintain path of the sum of murphies that they grow for different seasons, so compare the different growings to seek and better their harvests for the following season.The Netherlands employs a Centralized political system because they retort their sovereignty to a centralised monarchy every bit dear(p) as a democracy. The monarchy of the Netherlands is given military unit by bi rth but is non a major force of power in the Netherlands, and is largely for notice intents. The monarchy has a minimum sum of power over the legislator. The monarchy usually merely subject measures to the legislator. The holders of the power in the Netherlands are the household of the monarchy which is merely legitimized through faith. The democracy of the Netherlands is legitimized by elections which are done locally utilizing Electronic Information Technology. The people who are allowed to vote are all citizens of the Netherlands above the age of 18.The police force force of the Netherlands is divided into divisions that are run by a psyche Commissioner who manages the forces. There are many Head Commissioners throughout the Netherlands that all run a individual territory. The territories are divided into parts. The sum of single constabulary forces in the country is comparative to the sum of offense and population in the country. There are about 55,000 constabularies employee s functioning in the Netherlands. There is besides a royal constabulary force in the Netherlands known as the Royal Marechaussee. The Marechaussee force was created by King William the 1st to protect and administrate the will and people of the sovereign, but they are now used as boundary line constabulary, military constabulary and for guard responsibilities.The biggest type of reciprocality used in the Netherlands is negative reciprocality. This is done with a pecuniary system. The currency used in the Netherlands is the Euro, so money gained in the Netherlands is functional all over Europe. The Netherlands employs market exchange based on supply and demand, so when something is in demand the monetary value of it goes up. Fresh grapes in the off season are more expensive than they are in crop season because they are less available and harder to obtain. The Netherlands uses value added exchange in the economic sciences. An illustration of the usage of value added exchange is when a individual goes to the shop to purchase an apple the shop charges more for the apple than they do paid for it themselves. The shop is doing usage of negative reciprocality to derive a net income. There are some facets of collectivism in the Netherlands. Thingss such as health care and route revenue enhancements are illustrations of socialistic patterns. The health care in the Netherlands is really high quality but most people buy their ain health care insurance, but there is subsidised health care for people who are considered low income.If you are traveling to make concern in the Netherlands it is of import for you to be on clip. The Dutch are organized so they feel that even being a few proceedingss tardily is highly unprofessional. The Dutch value their relationships over clip and anticipate honestness in people? s concern patterns. When person in the Netherlands does concern with you they are usually seeking to acquire trueness and repetition concern.Christian religion is the largest faith followed in the Netherlands, so most of citizens are monotheistic and believe in the individual idol that Christianity does. The largest faith is roman type Catholicism, whose disciples make up to 31 per centum of the population. The Dutch pattern Christian holidays such as Christmas and Easter with traditions of the vacations dwelling of spiritual rites. The honestness and humbleness that Catholicism encourages is evident in the cordial reaction that the Dutch exhibit in a private environment in their places, every bit good as their concern patterns.Monogamy is the matrimony pattern that is supported in the Netherlands, this is a consequence of the Roman Catholic faith that is the largest faith in the Netherlands. When people get unify in the Netherlands they choose their spouses by dating for usually old ages at a clip. They usually marry in their economic fellowship, and ethnicity because they have a difficult clip meeting and relating to people from other categ ories or ethnicities. When people get married they do so because they are in love with each other and one time they marry they live in nonlocal homes. They still maintain contact with their drawn-out households but live with their atomic households. unremarkably the visit or are visited by their drawn-out households during vacations and particular occasions. Decent is traced through patrialiange because when people get married they get the name of the mannish line. Peoples refer to their family by gender where siblings are Brothers being male and Sisters being female. Parents are? Mother? which is female and? Father? which male. Peopless siblings kids are called Nieces for females and Nephews for males.In the Netherlands there are upper, intermediate and lower category people who are divided by the size of their fiscal income. The largest category is the centers category which makes up more than half of the population of the Netherlands. The unemployment rate in the Netherlands i s 4.2 per centum.I interviewed my brother who had spent a summer in Europe and visited Amsterdam for a weekend trip, and found that the most interesting thing to me that he talked about was the nutrient. He talked about how they cooked truly delightful home-style nutrients and that every eating house he visited tasted like he had a repast that was made merely for him. He express that the old edifice even houses added a batch of character to the architecture that you don t usually see in the United States. My brother was really able to see the Heineken Brewery in Amsterdam although he was non able to acquire a circuit. He said that the night life was really pretty urban which came as a surprise to me because I was anticipating to hold a more conservative attitude. My brother suspected that it was because of the capital and people he was remaining with that he had this experience. He besides noted that people ride their motorcycles far more frequently in Amsterdam than do here in t he United States, which he said was because they don? Ts have to worry so much about parking. He said that there were eating houses that you could order Pot in, and that it was acceptable and legal to smoke it. I found it interesting that a civilization that frequently characterizes itself with honestness and humbleness had such broad positions on drugs.Bibliography Amsterdam Information Video Tour. YouTube.com. 26 Dec. 2006. Web. 4 Apr. 2010. & A lt hypertext head protocol //www.youtube.com/ & A gt . Amsterdamn Landmarks and Amsterdam Mounuments. World Guides.com. Web. 6 Apr. 2010. & A lt hypertext transfer protocol //www.world-guides.com/ & A gt . Economy of the Netherlands. Wikipedia.com. Web. 7 Apr. 2010. & A lt hypertext transfer protocol //en.wikipedia.org/wiki/Main_Page & A gt . Floral Industry. Wikipedia.com. Web. 7 Apr. 2010. & A lt hypertext transfer protocol //en.wikipedia.org/wiki/Main_Page & A gt . Geography of the Netherlands. Wikipedia.com. Web. 1 Apr. 2010. & A lt hypertext transfer protocol //en.wikipedia.org/wiki/Main_Page & A gt .Gormley, Myra Vanderpool. The Duch Touch Upon America. Genealogymagazine.com. Web. 1 Apr. 2010. & A lt hypertext transfer protocol //www.genealogymagazine.com/index.html & A gt . Royal Marechaussee. Wikipedia.com. Web. 3 Apr. 2010. & A lt hypertext transfer protocol //en.wikipedia.org/wiki/Main_Page & A gt . Vote in National Elections the Netherlands. AngloInfo. 8 Apr. 2010. Web. 5 Apr. 2010. & A lt hypertext transfer protocol //hollandsouth.angloinfo.com/ & A gt .

Amusing Ourselves to Death Summary

Amusing Ourselves to Death Summary Neil Postman in his speech called Amusing Ourselves to Death, which he gave in the year of 1984, takes a point of view which explains how the American society is slowly trying to have recreation over-take every smell of their lives. He explains how America is losing its desire to read or explore education and illuminating literary sources. He says in his speech, America is engaged in the worlds most aspirant experiment to accommodate itself to the technological distractions made possible by the electric plug. He states statistics that ninety-eight pct of all American homes have a video set and fifty-one percent have both or more television sets in 1984. Hes main point is that Americans use the television to provide entertainment to all aspects of their world. This includes the news, educational programs, and even religion. He says that, television is transforming all serious man business into junk. America is now forced with creating programs that will catch the attention of an audience that is used to having entertain aspects in all forms of their life. In order to give a point of view or nearly other important information, television needs to present it in a way to keep the dish interested. Neil Postman is afraid that America is starting to lose the ability to engage in discussions and lectures without an entertaining aspect in it. He says, America is the worlds first culture in jeopardy of odd itself to death.

Franco Zefferelli’s film techniques Essay

The opening sequence of a film has to tell us a great deal about the story, its the opening sequence, which captivates the mind and keeps the viewer interested. Franco Zeffirellis opening dig is of the camera panning over a long- thrust of central Verona, he does this to give an insight into the metropolis, a quick zoom along across instantly tells us this is set in the past as we be seeing 15th century Verona. The directors name is superimposed on this, and then the camera cogitatees on a misty sun, this gives a sense of calmness.The camera then zooms in on the sun, and William Shakespeares name comes up below it. We then do a straight push down to a ray inside the city walls, the title of the film is again superimposed on the same shot while all this is natural event music is playing (romantic orchestral). The camera then is showing a long shot of the citizens entering through and through the gate, the camera pans left, this shot lasts for fifteen seconds this shot is give n to add to the anticipation on what we are overtaking to see next, where are these people going?It adds to the whole scene we have seen so far, every shot we are gathering more information about the place and that shot just helps it along a little. Then we hear the bustle of the securities industry and cut to the market. Yellow and red clad legs are locomote through the market, this is done, as this is our first view of the Capulets. Zefferelli frames the mens legs, in their house colours to focus on them as part of the Capulets.We are now up to shot 4, the camera tracks the legs through to shot 6 one of the Capulets kicks a dog, and someone shouts villain. Shot six is when we first see the mens faces, this shot is quite close to give a clear view of the servants of the Capulets, it also shows us their emotions and they are talking about the everlasting quarrel between the masters of the Capulet and Montague.The Capulets are portrayed to be evil and having scandalous fun in th e market that makes them laugh. Shot 7 we see the Capulet servants at a market stall, the shot is took behind the stall so we see a full on view of the Capulets, and on that point expressions when they see a Montague coming The camera then cuts to another stall, where the Montague priest is talking to the stall holder, this institute in the religious theme of the story.Then for the final shot in the opening sequence we cut back to the Capulets, where they are talking about quarrelling with the Montagues. This whole sequence lasted one minute thirty troika and due to the shots the camera took we have gained a great deal of information about the setting and themes, already we have seen evidence of religious and conflict themes within the story.

Part1. Physical items Essay

Goods Physical items produced by business organizations.Operations Management the management of outlines or processes that create goods and/or provide services do by One or more actions that transform inputs into outputs Services activities that provide some combination of time, location, form, and psychological encourage System a set of interrelated parts that must work together.Technology the application of scientific discoveries to the development and improvement of goods and services Operations management requires both knowledge of the facts and how to interpret that info in order to produce and deliver Requires constant improvement due to competition in the marketplace and advances in technology Good process design is customer driven.What questions What type of process is best suited that pull up stakes fulfill our customers needs What is the goal in selecting a supplier? To find the best product open for the best price you can The global market enables the operations manag er the flecibility to choose the most represent effective supplier Hondas relationship with their suppliers is based on trust Why did Hillrich & Bradsby implement ERP system? to simplify their processes When do hillrich & bradsbey start their production process? when an order is entered into the system What was the purpose of Disneys devalued Pass? remove the need to wait in line by using a realistic queue Measuring is an important method.Monitoring the consistency and repeatability of a process is called statistical process manage What technique does Gortac use to support continuous improvement in manufacturing, try to be more efficient, upward(a) quality continuous improvement record the days productivity numbers and compare daily production meetings.How did ABTCO increase capacity without adding space or investing capital? using fundamentals of operations mgmt., organise the manuf process to improve quality and efficiency. Closed lines producing unfrofitable products and started idle lines to fill shortages, as a result, their siding unit of measurement increased prod capacity w out adding space or capital expense.

Let There Be Light Lamp Shade Company

According to Murphy & timberland (2011), allow There Be Light Lamp Shade Company serves an upscale local market and is currently placing a bid for several public buildings in Asia. Total of 5,400 identical lights will be installed and delivered to the remote port where the buyer would take possession. Let There Be Light Lamp Shade Company has threesome expressive expressive expressions of lamp sunglasses. In order to determine the best possible bid, the company will determine how many lamp dark glasses can fit in the intermodal container and the native make up of delivering for style A, B, and C lamp shades.The interior dimensions of the intermodal container are 8 feet wide by 8. 5 feet high by 40 feet long and can bring in up to 44,000 pounds per loaded container (Murphy & Wood, 2011). The intermodal container could hold 2,560 style A lamp shades because it holds 2,720 cubic feet, however, the top six inches cannot be used. The style B shades can be stacked two packages high with the square foot on the bottom. Each column could hold 12 shades and there can be a come up of 320 (8 x 40) columns of 12. In terms of style B, the intermodal container could hold 3,840 lamp shades without exceeding the weight.Style C shades can be stacked the same ways as style B and a container could hold 320 columns of 20, totaling 6,400 lamp shades. However, this would exceed the 44,000 pound weight limit. To stay under the weight limit, the number of lamp shades the container could hold is 4,356 lamp shades (10. 1 the weight of one lamp shade divided by 44,000). The total make up of delivering of each style of lamp shades can be calculated by adding the be of the lamp shade being manufactured, packaged, shipped, insurance, and ocean burden rates. For style A lamp shade, the cost of 5,400 lamp shades to be manufactured is $21,600 ($4 x 5,400).Packaging style A lamp shades is $0. 60 per lamp shade for a total of $3,240. The lamp shades will need to be shipped to th e user interface of Oakland, which will cost $3,000 ($1,000 per load). The cost of insurance for shipping style A lamp shades is $556. 80 because the total cost of the company at this point is $27,840 times 2% of the value of the shipment. The cost of ocean freight rates is $2,970. Adding the figures together brings the total costs of delivering for style A shades to the port of import to $31,366. 80. Style B lamp shades cost $5 per lamp shade for a total cost of $27,000.The forwarding of the style B lamp shade is $1,800 ($2 x 900). It will take two loads to the Port of Oakland for a total of $2,000. Insurance for style B lamp shade will cost $616 because the total cost thus far is $30,800 time 2% of the value of the shipment. The ocean freight rate cost is $1,960 for a total cost of delivering of $33,376. For style C lamp shades, the cost per shade for manufacturing is $6 for a total of $32,400 and the total packaging cost is $1,620. Again, two loads will be needed to deliver to the Port of Oakland for a total of $2,000. The insurance for style C lamps shades is $720 ($36,020 x . 02).The ocean freight rate cost is $1,238. The total cost of deliver the style C shades to the port of importation is $37,978. Thus, style A lamp shades would be preferred because it the least expensive out of all three styles. In conclusion, Let There Be Light Lamp Shade Company will be placing a bid for epic public buildings in Asia. After analyzing how many lamps shades can be loaded into the intermodal container and the total cost of delivering, the company will be placing a bid with style A lamp shades. References Murphy, P. R. , & Wood, D. F. (2011). Contemporary Logistics. Upper commit River Prentice Hall.