Symbolism in Kiss of the Spiderwoman and No One Writes

â€Å"It’s a sin to take the food out of our mouths to give it to a rooster† (Garcia Marquez 31). This essay portrays the different types of symbolism throughout the novels Kiss of the Spiderwoman by Manuel Puig and No One Writes to the Colonel by Gabriel Garcia Marquez. The fighting cock is the dominant symbol in the former, representing both positive and negative matters; such is the case of hope in bringing some improvement to the Colonel’s living conditions while for his wife, being a reminder of their son’s death along with the repression they live in due to political corruption. In the novel Kiss of the Spider Woman, symbols such as the films, the food and most importantly, the Spider Woman, represent the characters’ peculiar relationship transitioning from a neutral one to a sexual and affectionate one. Both these novels are linked by the political corruption in their environment while the emotional atmosphere revealed by the symbols make them complementary to each other. In No One Writes to the Colonel, the linking of symbols and images represent the inner tensions of the characters throughout the novel. The main symbol, the fighting cock, is an interesting one in its ability to depict contrasting sentiments as one being. The first one is the hope the Colonel attains from it because of the value it possesses for the town. If the cock wins in the cock fights, the poverty they find themselves struggling with would have a chance to improve. This gives the cock a special treatment where ironically, it will be put first than them. â€Å"When the corn is gone we’ll have to feed him on our own livers. (Garcia Marquez 11) Evidently, the Colonel and his wife are eating insufficiently, unable to afford more corn for the cock, let alone food for themselves. The Colonel however maintains a positive attitude towards the cock, faithful that it will in the end lead to helping their harsh conditions. Not only for him but for the people of the town too, the rooster will come to hold a great value representing collective hope for the town as a whole. We can see this when the Colonel talks to a group of young men who were his son Agustin’s friends and after his death, always helped maintain the cock healthy not only with hope, but with the belief that it will win all of the bets and as a result, win a lot of money for them. The Colonel asks about how much he owes them for repairing his clock and they assure him the cock will reward it. â€Å"Don’t worry about it, Colonel. In January, the rooster will pay for it† (Garcia Marquez 34). It seems that there is an assurance of what the symbol of the rooster signifies and is valued for in the town. This is where the main conflict comes in between him and his wife, in which the cock’s symbolism of hope will turn into one of hatred and resentment. â€Å"It’s because the situation we’re in,† she said. â€Å"It’s a sin to take the food out of our mouths to give it to a rooster† (Garcia Marquez 31). For her, the rooster will represent something quite the contrary; where rather than it symbolizing hope for an improvement to their living conditions, it will symbolize the misery they are in, especially by being the source of their son’s death. She cannot relate with neither her husband’s wish to maintain Agustin’s aspirations for the cock alive nor the town’s value and belief for it as a symbol of opposition continuing even after the death of its owner. The cock, as a legacy of Agustin, is a symbol of collective hope for the town symbolizing resistance for opposition to authority. He and his rooster were the part of the family who possessed the highest appreciation and value from the people of the town. When he is killed, the survival of the cock is what gives his parents any respect from the people. Later on, the Colonel considers selling it since his wife constantly puts pressure on him to do so because she believes that it is only putting their own lives at risk. â€Å"Get rid of that rooster right now† (Garcia Marquez 30). However, he finally realizes as he sees and lives through the excitement of a cock fight that the cock is more meaningful than just the money it can bring. He thinks that by selling the cock, it would not only mean a glimpse of help to their situation but also a betrayal to the people of the town, â€Å"They said the rooster didn’t belong to us but to the whole town† (Garcia Marquez 56); and the problem of hunger they find themselves struggling with would still not be solved. The political standpoint in which this symbol stands is conflictive no matter what decision he makes. There is always a constant shift in which the symbolism of the cock varies from a positive tone of hope and value to a more negative one of misery and death. The rooster in itself is not suggested just as a representation of the repression the couple lived in but is truly signified as Agustin, the son who was killed as a form of punishment for selling clandestine information that the political figures of authority did not want for the public, in other words, not allowing freedom of expression. For Kiss of the Spider Woman, the symbols are portrayed by a more consistent representation of love and care between Molina and Valentino, a peculiar relationship where a homosexual man, Molina, will trap the heterosexual man, Valentino, into a â€Å"trap of webs† through seduction and a much needed care for him in times of sickness. First of all, the symbol of the films that Molina shares with him as a way of entertainment in the jail cell have stories that represent how he is feeling along with his fantasies about love. An essential film Molina told Valentino about was the last one he told before he was held free from jail, the story of a romantic tragedy. â€Å"And then suddenly you see a giant giant close-up of just her face, with her eyes flooded with tears, but with a smile on her lips†¦ And well†¦ that’s all†¦ folks†¦ -†¦Ã¢â‚¬  (Puig 259) The telling of this film represented the setting of a melancholic atmosphere since after growing such a strong bond, it was now time for them to part. What these films as symbols also emphasize is the entirely different points of views that these two men attain. – It’s a question of learning to accept things as they come, and to appreciate the good that happens to you, even if it doesn’t last. Because nothing is forever. –Yes, it’s easy to say. But feeling it is something else. † (Puig 259) Molina sees himself as a female figure rather than a male one with the fantasy of finding love wi th a wonderful man, with this; he is more led by his emotions rather than reason. Valentin, on the other hand, thinks in the opposite way being led more by reason. He rejects Molina’s idea of a forever lasting love and sees personal relationships as secondary to the cause of justice. These films are constantly triggering their discussions about their opposite points of views. Valentin criticizes Molina for his desire to escape into a world of fantasy but ironically, he denies that his own expectancy for a revolution is also virtually a fantasy. We can then call upon the symbols of food in the novel representing the love, care and affection that in the end Molina has won from Valentin, a man who tends to avoid this sort of attachment with someone else. When Valentin is sick from food poisoning in the cell, Molina finds a way to treat him with delicious food that makes him feel much better after being sick from poisonous food from the jail. As their time to depart arrives, Valentin makes reference to some of the food as his way of telling him he loves him and will actually miss him, â€Å"Every time I see a piece of glazed fruit, I’m going to remember you† (Par. 5, Pg. 259). The glazed fruit will be a symbol of caring and nurturing that Molina gave to Valentin. He also mentions the chicken spit, one of the other foods he brought him that will remind him of Molina. And every time I see a chicken on a spit, turning in a deli oven† (Puig Pg. 260). The symbol of the chicken spit turning in an oven will represent two vital things: one being the foreshadowing of Valentino and the burns he will suffer later as punishment from the authority for not giving out information they asked of him and the other is how along with this physical pain, he will also live with the pain of knowing that Molina died not long before he got parole because he got involved in Valentino’s political affairs as a favor to him. And finally most importantly, we see the symbol of the spider woman representing Molina’s character, the consuming female who relishes her predator after a sexual encounter yet also the mother who nurtures. â€Å"- You, you’re the spider woman, that traps men in her web. † (Par. 5, Pg. 260). Molina is symbolized as the spider woman since in his relationship with Valentin; he was not a man but a feminine figure who won Valentin’s trust and affection through his profound care of him. In conclusion, the role of symbolism in these two pieces of literature will play a significant role in representing important aspects of the themes, the atmosphere, the social relationships, the emotions, etc. In No One Writes to the Colonel, we see that the cock will be a symbol of two main different things: the optimism in the hope for the town and the Colonel and a more negative note for the Colonel’s wife who sees it as the repression and death of their son. In Kiss of the Spider Woman, the symbols of the film stories, the food and the spider woman will also reveal how the relationship between Molina and Valentin is grandly valued despite their sexuality differences. For both of these novels, we are able to see the symbols all of hope, love, affection and misery; all vital in expressing what is needed and putting together two classical pieces of literature.

Political regimes between China and India Essay

When people are seeking new opportunities in other countries, China and India is popular choices for investor as the two most populous on the Earth. Both are emerging economies that have illustrated average GDP growth greater than 7 percent over the few years*. Noticeably, both India and China are largest avoided by the global economics crisis in 2010,maintaining above GDP growth when western countries are suffering economics contraction. Despite of successful changes, we still need to consider further elements for our investment. It includes regimes, laws, economy environment and population. However, if I want to do a mobile game company, I will choose China. In this essay, I will discuss above elements in China and India and also describe why China is better to do a mobile game company. At first, the regime background and regulation are two basically part to decide investment. Over the past 30 years, China has witnesses a continuing transition a capitalist political economy with a highlighting on market competition, international economic integrations and capital accumulation. In other words, It has opened its door to the direction of liberalization. Therefore, China requires to join the WTO for the demand to open its markets in anticipation, which is a new program of legal reform motivated. Thus, Chinese government is reducing to control business whose ownership is government-dominated or state-owned enterprise (SOES) but consolidate SOEs in some sectors to be global leader in their areas. As a result, foreign company can enter these fields but difficult compete. On the other hand, China is encouraging foreign direct investment (FDI) in almost sector, especially germinated industry. It is a great opportunity for e-business. However, in this stage, of approximately 130.000 SOEs four thousands are privatized per year. For regulation, while destination of investment will strictly limited or altogether closed, the law allows foreign inventors to decide a diversity of investment entities in China. Chinese regulatory agencies have divide business actions and sector in three categories: encouraged, prohibited, and  restricted. It also sets out that sector or industries fall in to the encouraged, restricted and prohibited sectors. It is not only determining how much and through what legal entity the investment can take place, but also foreign investment is allowed (Sweeney, 2010). A further point is that if we specify these polices in e-business, we will find that e-business is easy to enter and also be encouraged by Chinese government. In addition, in e-business this sector, the tax remains vague, generally lower than other nations, because China has developed their e-business later than others and is immature. Yet it also means more intellectual property issues. Similarly, a process of market liberalization is also building in India. Some have claimed that (Vollmer, and Sabine, 2013) that, prior to 1991, FDI was extremely regulated and was banned in almost sectors by Indian government. Yet a second wave of reforms has forced the liberalization process from 1991. It has opened the India economy for foreign investment in almost categories. A variety of measures were taken by India government, such as current account convertibility, allowing foreign institutions to invest in securities and shares of India companies. However, foreign investment in some sectors of economy was restricted by India. The Foreign Exchange Management Act (FEMA) Regulations, which is most import law for foreign invertors, has banned some sector like atomic energy and banking. In other sectors, such as mining, telecommunications, and pharmaceutical, the proportion of investment in a company is covered by the FEMA regulations. Lately, many FDI has required Foreign Investment Promotion Board (FIPB) approval. Obviously, industries are requiring a license to operate, and to need for approval for restricted industries. A of critical goals for government is that to increase the FDI approvals to actual percentage. According to survey evidence (Bajpai and Jeffrey, 2000), FDI approvals were of the order of $54,268 million from April 1991 to September 1998, while actual FDI during the same time was a mere $11,806 million. Thus, actual FDI as a proportion of FDI approved was only 21.7 percent the same ratio is much higher in China. Furthermore, in India, FDI approval is base on the national level. Therefore,  licensing requirements, registration, and mandated. Investors have to control separate negotiations at the local level should like approvals be required because approval are not managed through national level offices. So, if we do business in India, we cannot avoid a complex of approval and also face some corruption from government. As a result, a mere $3.2 billion was settled by India while China succeeded actual FDI inflows of around $45.3 billion in 1997. Second, we also consider another a significant element that tariff, when we decide to do business in a country. For tariff, since 1990 a dual corporate income tariff regime has maintained by China: one regime for Chinese Delivered Ex Ship (Des) and another regime for Foreign-Invested Enterprises (FIEs). According to An (2012), to compare with Des, FIEs receive preferential tariff treatments provided by the Chinese government, base on dual corporate income tariff. Many Foreign investments were enticed into China because of the dual corporate income tariff. In order to compare with India, the tariff rates are approximately the highest in the world (Mohommed,2014). This limits its attractiveness as an export platform for labor-intensive manufacturing production. Nirupam and Jeffrey (2000) have found that, on quotas and tariffs, India out of 59 countries being ranked. India is ranked 52 on average tariff rate in 1999. Reductions of tariff rates (between 0 and 20 percent) required much greater openness to averages in East Asia. Most significantly, as many exporting countries of East Asia has been successful over past several decades, tax tariff on imported goods used for export and on imported inputs into export production should be duty free. For instance, tariff in agriculture, An (2012) has argue that the average bound rate in other developing countries for agricultural imports such as China and Brazil is 16 percent and 35 percent respectively, whereas India is 113 percent and higher than its 37 percent average bound rate for non-agricultural products. Therefore, tariff will be a huge barrier for foreign investor to enter India market but China has not this major impediment to larger FDI inflows in. Lastly, why I want to do business, especially mobile game in China? In above, we can find these reasons: (1) easy to create a company because of the regime, (2) e business is a support industry by Chinese government and (3) Lower tariff than India. In comparison, India has several main barriers to expand FDI into marker: (1) Restrictive FDI regime because of the approval (2) Lack of transparent sectorial polices for FDI (3) High tax rates by international standards (Sebastian, Rodney, Parameswaran, Ashvin and Yahya, Faizal 2010,8) . These advantages and disadvantages just are creating an e-business, mobile game, company. When we enter a foreign market, we have to recognize such as buying power, consumption behavior, and labor cost. In these points, India has some unique strength. As we all know, IT industry is dramatically prosperous and has a huge population as well, which means e-business company use lower price to hire employees. In other words, we can get cheaper IT human resources in India than China. In order to compare the market, we have to recognize more about guanxi, which is controversial terms in China’s political economy. It is a complex consumption behavior. However, the number of mobile phones has been growing at about 9 million monthly in India. India is making the second-largest mobile phone market after China because the total number is potentially to exceed 330 million by the end of 2008.It is most significant thing when we want to do a mobile game company, incredible market. Despite of some drawback in China, it is still a more reasonable choice for a mobile game company. In conclusion, India and China have emerged impressive GDP growth rates over the past few decades. Both are largest population and market on this plane. For India, a new and free market, stable business environment, and lower labor cost are magnetically for settle business, yet some major barriers are still considerable. For China, while a comparatively complex market and a part of sectors, it is a better opportunity to do a mobile game company. Largest mobile phone market brings great platform for a mobile game. Numerous mobile phone users can experience. Fantastic GDP growth is  promising these demands in a new entertainment industry. Low tariff is a important element for a foreign company more competitive. Therefore, at this time, we want to do a mobile company in both China and India, China is a worth choice. Reference: Sweeney, M. (2010) ‘Foreign Direct Investment in India and China: The Creation of a Balanced Regime in a Globalized Economy’, Cornell International Law Journal, 43(1), pp. 207-247. Sebastian, Rodney, Parameswaran, Ashvin and Yahya, Faizal. 2006. ‘Doing Business In India’. New Zealand Journal of Asian Studies. 8(1): 17-40. An, Z.2012.’Taxation and Foreign Direct Investment (FDI): Empirical Evidence from a Quasi-experiment in China’. International Tax and Public Finance, 19(5), pp. 660-76 Vollmer, and Sabine.2013.’How to Do Business in India’. Journal of Accountancy.215(3):26-31. Aggarwal,and Alok.2008.’ Emerging Markets: India’s Role in the Globalization of IT’. Communications of the ACM.51(7):17-19. Mohommed .2014.’A Comparative Sample Study on the Determinants of Foreign Direct Investment In the East, South and South East Asia’. Ritsumeikan Asia Pacific University Press. Joshi, A. (2011). Two Competing Asian Giants: Some Facts. China Report, 47(3), pp. 201–21. —- Nirupam, andJeffrey,D.2000. ‘Foreign Direct Investment in India: Issues and Problems’ .Development Discussion.3(1),pp .75-79.

Developments in Young Adulthood Essay

Tayid, who is 29 years old, is born Indian but settled in United States since his childhood. Though he wanted to go for Law School, he was never confident on achieving his goal. He is now working as paralegal in a public defender’s office. After he passed over a promotion opportunity by his boss, he got upset with the position. His parents wanted him to go for another job where he can have prestige, but he did not want to leave the job, as he believes his stay in civil services will lay betterment for his career. Tayid has been dating Rachel, who is 27 years old with a young boy whose name is Luke. She has been sharing accommodation with few of her girlfriends, after she had break up with Luke’s father. One day it is Luke’s birthday. Rachel wanted to plan a celebration. Tayib already took Rachel and Luke to amusement park. However later Rachel invited Tayib and her family members for dinner. Tayib could not make it, as he was stuck up in the midst of his project work. Rachel is upset with Tayib’s absence in the dinner. She is afraid that the relation would not go smoother anymore as she wanted it to be. Tayib is worried why Rachel never understands him well, being a working woman. He thinks she should be aware of the work pressure he is going through. Finally, these thoughts keep both of them in dilemma, if the relation will go fine in the future or not. Young Adulthood stage of human starts usually between 19 and 20, and ends in between 40 and 42. This is the age where boys and girls usually think they are grown up enough to take care of themselves. Majority of young adults realize that this is the right time to build up their career. Yes, in fact, one can plan up one’s career and work on it along with relations at this age, as it is the perfect time. Early period of this stage is too dangerous at times, because they do not like to listen to anyone, they believe they can do things on their own, and they do not like someone taking responsibility of care taking them. As a result, they attempt doing things in haste without thinking much about the consequences and finally fall in failure. That is why people usually get into depression and some times it leads to suicide attempts. A young adult is often into conflicts, social relationships failure, disappointing relations, home sickness, sexuality, grief and loss, depression. One of the major changes is sexuality. Usually they get attracted to an opposite gender. They feel sexual intimacy is real intimacy, and they look for relations. Initially they get happy with each other as long as the sexual relation is good. Slowly, they realize the relation is not going well practically. Because the fact is mental intimacy is more important to the sexual intimacy. Four relationship styles were characteristic: integrated (high friendly and high intimate), intimate (high intimate and low friendly), and friendly (high friendly and low intimate), and uninvolved (low intimate and low friendly) (Fischer, 1980). Here the intimacy that comes with friendly nature can be suggested as more successful one. Both Tayib and Rachel are in their young adulthood. They are much in attraction towards each other and it is kind of a need of opposite gender’s presence in their lives. Generally young adults like to be independent from their parents, and love to stay by their own. Majority of young adults think in a mature way. They plan about their future life and career, and set up some goals. The same is happening with Tayib and Rachel. There is a difference though, that is Tayib is involved seriously in developing career as he thinks he can acquire secured future for himself and also to his family, but Rachel is much worried about personal relations, love and caring towards each other. The young adult must develop intimate relationships with others. Not resolving this conflict leaves the young adult feeling isolated. The young adult must be willing to be open and committed to another individual. (Erikson).

Classical Criminology Theory Research Paper Example | Topics and Well Written Essays - 2000 words

Classical Criminology Theory - Research Paper Example They include the processes of making, reacting and the breaking of laws to prevent criminal activities. Throughout the background of the criminology theory, there have been different forms of punishments, policies, customs and ideas that have been changed to form the study of the criminology. These classical theories defining the reasons behind the crimes that are committed have been devised by the writers of that time. One of the main founders of the classical school of criminology was Cesare Beccaria, who developed his theories in order to develop the criminal justice system (Hagan, 2011). Beccaria’s theories are developed on the basis of three main ideas: all individuals have a free will to do anything they want and make choices; all individuals look out for their own satisfaction; it is the interests of individuals that make their actions predictable. The first idea of Beccaria is similar to the ideas expressed by other classical theorists – that it is free will that allows a person to do what he or she wants and to make free choices. The second idea expresses the individual’s rational manner, which means that an individual will do anything for his or her personal satisfaction; this means that a person’s desire to get the best can make this person a wrongdoer. In this way, all members of the society will be looking for their satisfaction and thus interests will clash ‎ (Samaha, 2005). ‎ The third idea expresses manipulability – a universal interest of humans is known, and it makes the human actions predictable and controllable. He further believed that the problem with the criminal justice system was to choose the right punishments for the right criminals, and not only the criminal justice system but also the government should play a role in using their rights to have the laws of punishments (Hagan, 2011).  Ã‚  

Multinational Business in the Chinese Economy Research Paper - 1

Multinational Business in the Chinese Economy - Research Paper Example The persistence poverty level, especially in Northern Shaanxi and other parts of China, is due to economic disparities. The income disparity has been the key issues in China; thus, here is the need to widen the geographical income gaps, avoid industrial clusters and improve infrastructures, which are barriers to economic growth in the interior geographical locations of China. Dimensions of Distance The distance matters for multinational business because of varied issues. First, the cultural distance is one of the matters for successful business performance and economic growth of China. Differences in language are one of the cultural issues impacting the economic and geographical locations of the multinational companies. The language barrier is still a problem for companies carrying out business activities overseas. This is because the Chinese have their language, which they use in the country, and it is difficult for foreigners to understand. Moreover, different ethnicities and poor social network communication are attributes of cultural distance. Lack of effective and well-developed social networks may hinder the successful business performance of multinational companies. China has many industries, some of which are multinational companies located within the economy. However, due to poor infrastructure development, especially roads and the communication network, many of them are unable to meet their demanding goals because of lack of connective ethnic or social networks. Ghemawat argues that an economy’s cultural attributes such as ethnicity, social norms, different languages or national identity on consumer products matter a lot in business activities.  This is because religious beliefs, ethnicity, language or social norms are capable of creating distance between two economies (Ghemawat 140). Secondly, the administration distance is another matter for multinational business. Historical and political organizations being shared by more than one country may create an impact on multinational business. Ghemawat points out that government policies, political hostility, lack of shared or political connections and institution weakness are among the attributes creating administrative distance (140). These attributes may impact the effective business performance of multinational companies. China is one of the emerging economies that have made efforts to improve the economic growth. However, an administrative distance is still a matter towards becoming a fully developed nation. For instance, individual government policies including environmental, trade and other policies create a barrier for successful multinational business. Thirdly, geographical distances matter for multinational business. This is through creating barriers towards successful business performance because of increased transportation costs, bulk ratio issues and losses encountered in the transportation of fragile or perishable commodities in a long distance. Geographical d istance is not a matter of how far is the place in terms of miles or kilometers – other attributes contribute to geographical distance. These include the physical scene of the nation, topography, access to waterways as well as transportation and communication infrastructures. These are among the attributes that have impacted the effective business performance of the multinational business in the Chinese economy.

Evaluating And Meeting Security Needs Research Paper

Evaluating And Meeting Security Needs - Research Paper Example This has numerous benefits, but also, great risks and vulnerabilities to the data. The most significant threat is that, if the data is tampered with or changed, it is all compromised at once. This paper will analyze the information security needs of the Light Walkers Company Ltd, and propose ways for meeting those needs within a network information systems architecture framework. The Light Walkers Company Ltd runs on an enterprise system structure where all the data and information system functions are centralized. The employment and integration of this system brings about great advantages to the organization. The limitations, though few, can be analyzed (Dhilon, 2006). One of the major concerns is the protection of data from intruders. Because of the centralization if its functions, Light Walkers Ltd is at a great risk of intrusion and illegal access to its files. If it is hacked, the hacker/intruder would have access to all their information. If it is infected by a virus, all their business files, due to their centrality, will also be damaged (Arison & Torkzadet, 2008). Unauthorized access from within the organization is also another security risk. Unauthorized personnel may access the system and alter data. This can happen accidentally or with intended malice, so as to gain from the data alteration. For these reasons, access to files in an information system running on enterprise architecture needs to be regularly and strictly monitored. In such a system, alteration or deletion of data may have disastrous effects. Another form of risk that the data faces is the risk of loss. As a result of the centralization of its functions, most information regarding the operation of Light Walkers Ltd is kept close together. If loss or damage was to occur to the storage and operating station, all the data would be lost at once. These are some of the security needs faced by this organization. Many of these problems are faced by organizations or companies running information systems on this platform (Arison & Torkzadet, 2008). One of the major problems that face centralization of data is the possibility of intrusion. To prevent this breach, the information should be kept in a secure place where access is heavily restricted. If the information is being transferred over a network, the information must be encrypted to prevent tampering with the information as it crosses the network. There are several ways in which intruders can access, change, tamper or modify the data (Dhilon, 2006). The problem of unauthorized access is also rampant in enterprise integrated systems. This can be handled by placing privileges on the personnel that have access to the data. This helps monitor who has had access to the systems and the changes that they have made. Also, because of the risk of tracking, administrators are advised to regularly change their credentials to achieve a high level of security (Dhilon, 2006). The use of ‘once off’ passwords should also be employed to levels where critical data is stored. This reduces risk of unauthorized access. Viruses and malicious computer programs are designed to damage a system. These programs usually attack vulnerable systems, and the damage they cause can be monumental because of the unexpected behavior of these programs. Light Walkers Ltd should have fully activated and

Future Food Trends; Health Research Paper Example | Topics and Well Written Essays - 2500 words

Future Food Trends; Health - Research Paper Example It will take about 20 minutes to prepared this salad recipe. Given the mixture of vegetables below, these are mixed with a little water, mustard, and vinegar along with Rapeseed Oil to serve as emulsifier. Notice that the specified gree vegetables are not specified. In order to Water and white wine vinegar are boiled first. While the water and vinegar are simmering, eggs are cracked, poured onto the liquid, and stirred for 3 minutes. The eggs are then removed from the simmering liquid and cooled with fresh water. In a separate saucepan, water and bacon are boiled with high heat and boil for only 10 seconds. Bacon is drained. Thereafter. The bacon is transferred to a large frying pan and cooked some more for 1 minute under high heat, followed by a medium heat cooking time of 5 minutes while it is stirred. Before serving with the vegetables and dressing, the eggs are heated for 3 minutes with 90 degrees hot water. The salt and better amount will depend on the taste test. A recommended dressing would be made up of a combination of 20 grams of mustard, 15 grams of white wine vinegar, 5 grams of water, 45 grams of Rapeseed Oil, Sea Salt, Black Pepper, 10 grams of chopped Shalot, 20 grams or  ¼ of diced garlic clove. (Blanc, R. n.d.) Matsumoto, M. (2012) described the taste to be â€Å"like a fireworks display for your taste bud† while the eggs and bacon fat protect the tongue with too much taste and these ingredients add texture. The salad itself can be placed on a sandwich. Thus for Americans who love to eat sandwiches, this will make it very tasty. Mark Matsumoto was featured in USA Today, HY Times, and Wall Street Journal for his culinary expertise. To the French people, the Salad Lyonnaise is essentially fresh bitter vegetables with properly cooked bacon and eggs. At La Sardin in the USA, the price is $ 8.oo. The term came the L’Assiette which means a plate, and the French word Charcuterie which refers to a 1930 shop of a pork butcher ( Boogert,

Educational Linguistics Essay Example | Topics and Well Written Essays - 1500 words

Educational Linguistics - Essay Example The Spartans of Greeks uses the education for military and discipline purposes to make every citizen invincible in war and to develop conformity and obedience. They have physical and military education, moral training, very little intellectual trainings, music, gymnastic and vocational education. All financing was shouldered by the State. The most that we can emulate from the Spartans is the military education and the development of patriotism and discipline. The Athenians are the greatest lawmakers of all time. They use education for creating good citizens, individual excellences and many-sided development. There is civic and moral trainings, physical and intellectual education and arts. This early Athenians have contributed the free development of all human capacities and the Olympic Games. The Later Athenians came by the Sophist, pragmatic and utilitarian, also by Socrates, as education is used for the development of the power of thinking, by Plato, to control by intellectual rulers and by Aristotle, as education is used for rational living. They have moral and professional, vocational, domestic and intellectual trainings, physical, military and civic trainings, aesthetic and cultural education, sports and games. We learned from them, the Socratic method of teaching, the realm of philosophy of Socrates, Plato, Aristotle and others. Also the Euclidean geometry and the arts and classical literature. The Romans are also part of the stem of education. Education was for practical purposes, in which it is use to produce men who would be active and efficient in daily life. Also in moral, military, civic and political and religious also for oratorical or in public speaking. They need speech trainings literacy and vocational education. The outstanding contribution of them is the methods of organization, management and administrations. The Early Christians also used education during their times like in learning their relationship with God. Also for their salvation and social relations which are based on love. They use the lecture method in teaching, dialectic or the question and answer method) Aphorism, parable method and figures of speech. They contributed to humanity is the Christianity . The education we have now is the product of the long processes and progressions that happened on the past time. The traditional Education's foundation, that starts from the primitive people, in which the education aims to survival and security from the natural phenomena and from the wild animals and the believed evil spirits, hunger and from other tribes. There is no classrooms intended for studies, their agencies of education is the home and their environment. There is no organization of grades also. All instruction was than informally, enculturation. They learn from observation and imitation, from simple telling and demonstration and also from participation.

Why Cruise, why cruise line is used Essay Example | Topics and Well Written Essays - 500 words

Why Cruise, why cruise line is used - Essay Example dual cruise ships for targeted customers in order to heighten the quality of services and manage stiff competition that has left only â€Å"a few numbers of large corporations† in the market (Fabbi 2013, p.3). An example of a cruise ship with customized mission is one which stays for about one month in the seas, traversing vast waters with tourists whose main objective is amusement on board (Klein, 2005). Customized cruise ships provide interesting experiences when tourists need them the most. The right time to look for the best cruise ship and the unique services which one would like to enjoy is shortly before or during the holiday season. These are the times when the wild oceanic sceneries are out for sightseeing by individuals who are out of occupational commitments. Cruise ships are especially important form of amusement and adventure during winters when the air is virgin and crisp. With a clearly formed cruise ship case statement, customers would know beforehand, the beautiful landscapes, sea water experiences and other related activities they would enjoy during the trip. Taking a voyage with like-minded persons to experience the fresh air that a cruise ship has promised its patrons would be the best experience for tourists and the cruise ship crews whose schedule would remain unchanged by conflicting interests during the trip. As Klein (2005, p.4) has suggested that â€Å"customers perceive cruises as all-inclusive†, a well-informed audience that is aware of ships offering customised services would go a long way in aiding quicker customer decisions regarding which ship to take; and what sea routes one should follow to enjoy maximum experience. These experiences would be viable for specific cruise ships offering such services as well. As Mancini (2010) has said, disembarking at remote, but safe islands in a summer would enable many snorkelers in a customised ship for amusement the view of clear waters and sights of tropical fish species as well as coral

Brand Audit Report Essay Example | Topics and Well Written Essays - 3500 words

Brand Audit Report - Essay Example The origins of BMW trace back to 1913 when a Bavarian named Karl Rapp started an aircraft-engine shop in Munich called Rapp Motoren Werke. The company focused in airplane engines though Rapp reported that at the beginning stages it was quite difficult and they suffered from extreme vibration. In 1917 Rapp resigned from the industry and it was then guided by an Austrian engineer Franz-Josef Popp, who altered its name to Bayerische Motoren Werke. That same year, the chief engineer Max Friz also planned the industry’s first aircraft engine, the six-cylinder Type III, which was formed due to the strong demand for the engines of BMW. When the1919 agreement of Versailles had forbidden any German companies from making aircraft engines, BMW then switched to creating air brakes for the railway cars. In 1923 Friz developed the industry’s first motorcycle, the R32, a model that held globally as speedy proceedings for all motorcycles throughout the 1930’s. In 1928 the indust ry entered into the automobile field by obtaining Fahrzeugwerke Eisenach, a creator of small time based cars in Eisenach, Germany. â€Å"In the 1930s BMW began producing a line of larger touring cars and sports cars, introducing its highly successful model-the 328 sports car-in 1936† (Military Motorcycles, Part 2: WWII and BMW, 2012). In 1945, the Allied forces dismantled industries major factories. Moreover, BMW had finished making garden and kitchen tools and also it had introduced a novel, low-priced motorcycle to the German market in 1948. The industries returned to the automobile manufacturing in the 1950s and it resulted in low sales. In the 1960s the industry twisted its fortunes by concentrating only on the compact touring cars and sports sedans, and then it began to fight with Mercedes-Benz for the markets in the United States and Europe. â€Å"BMW's U.S. sales peaked in 1986 but then dropped steeply, partly due to competition from two new luxury cars-Lexus, made by Toyota Motor Corporation, and Infiniti, made by Nissan Motor Co., Ltd. The 1989 collapse of the Berlin Wall led to a boom in car sales in Europe, and in 1992 BMW outsold Mercedes-Benz in Europe for the first time† (BMW Car Logo History, 2009, par.5). Another company that poses a major threat to BMW through its stiff competitiveness is Billabong. BMW also faces challenges from various independent firms presenting their own performance model type cars as opposed to the models of BMW. A number of performance enhancement tools and features may be added to these cars that are basically based on those manufactured by BMW. The independent firms indentified to be involved with manufacturing performance enhanced cars include Alpina, Dinan Cars, Hamann Motorsport, Hartge and AC Schnitzer. In 1990 BMW created a business with the British aerospace firm Rolls-Royce PLC to create aircraft engines for its business jets. In the year 1992 BMW broke the ground by planting the automobile factor y in Spartanburg, South Carolina, though its initial automobile planting was done in US. In 1994 BMW obtained 80% of the shares in Rover Group, a British producer of luxury cars, small cars and Land Rover sport utility vehicles from the British Aerospace PLC. Brand attributes: Brand attributes are a group of characteristics that recognize the character, physical traits of brands, like the attributes that permit us to consistently recognize persons. At BMW, the brand attributes

Positivist, Interpretive and Constructivist Approaches in Social and E Literature review

Positivist, Interpretive and Constructivist Approaches in Social and Educational Studies - Literature review Example Reference to two chosen research articles will be used to illustrate how research styles are used today.   Those articles are,† Does the Auditory Saltation Stimulus Distinguish Dyslexic From Competently Reading Adults?† by Joanna Kidd and John Hogben (2007) and â€Å"In Maturation of Visual and Auditory Temporal Processing School-Aged Children† by Piers Dawes and Dorothy Bishop (2008). The attempt will be made through discussion to determine whether the approach used was positivist, interpretive or constructivist or a combination thereof.   The articles will also be compared to the qualitative and quantitative methods and whether they are empirical or non-empirical in a method. Ethics will be touched on as a necessary part of any research that is done today. To begin, let us discuss the different methods presently available for use in designing and carrying out research such as that noted above. In any research, there is a method used and though we would often think that the scientific method would always be used, that may not be true. The method of study is usually determined prior to the study being done. Will the study be empirical or non-empirical? Will it be Quantitative or Qualitative? What about positivist or interpretivist or maybe constructivist?   Sometimes the study itself will determine the method to be used. Sometimes there is a particular method or paradigm particularly appreciated by the researcher. Interpretive research is oftentimes seen as descriptive or summarizing in the method. This type of research obtains its data indirectly through other than direct research methods. The data may come from such places as academic books, policies, laws, or regulations (Xinping, 2002). Most of this type of research is done in a library with resources found there. The interpretive approach is described as often speculative, philosophical or impressionistic. The results of the research are not often used as any direct assistance to any future work.

Critical Literacy Essay Example for Free

Critical Literacy Essay â€Å"Read the word to read the world. † (Freire) Being critically literate is not just about being able to understand words. It is about reading, listening, or hearing texts and coming up with your own thoughts on them. Being able to discuss your thoughts between many different people using your life and knowledge as a baseline. Critically literate citizens challenge thoughts by advocating as well as being active in their government. An activist uses literacy to critically understand and challenge social and political power. Activists enjoy collaborating with other groups to change attitudes, policies, and laws. They use and interpret language to challenge and shape themselves and institutions. Illegal immigrant supporters are a good example of critical literacy. How you perceive what you read will enforce if you are on the pro- or anti- side of the debate. Asking a simple question about The United States jobs you will receive many different answers based on the knowledge and understanding of the particular person you are asking. Some activists believe that illegal immigrants help the economy by working for low costs. Others believe they take U. S jobs that citizens could benefit from regardless of wage. Using the knowledge they have obtained from news casters, articles, and other people they dissect the information to come up with their stance. Activists then are able to knowledgeably speak out about the changes they want to achieve. The Communists Manifesto, by Karl Marx, is a critically literate book that brings to light what Marx believes as class struggles and problems of capitalism. The book gives readers an understanding of Marxs theories about society and politics. Bell Hooks, a feminist, feels that literacy is essential to the future of the feminist movement because the lack of reading, writing, and critical skills serves to exclude many women and men from feminist consciousness. Not only that, it excludes many from the political process and the labour market. (infed. org) Thomas Jefferson felt that â€Å"Information is the currency of democracy. † Cutting apart the information will give you a better sense of the government and your rights. Jefferson believed there was a correlation between literacy, citizenship and successful self-government. (Sparagana) When you are well-informed then you could be trusted with your own government. Using media outlets and websites people have the opportunity to critique news articles, get people to notice their problems, and ask government officials the questions they have. Do a search for a news outlets website and article after article will have a spot to post your opinion as well as question the writers point of view and the opinions of others who have posted. Having the internet easily accessible makes it even easier to keep tabs on the government. Having open options to ask or write your president or any other elected official questions from the information you have obtained will make it easier to have a discussion and either change their minds or have your own changed. Being able to critically look at the texts you are able to challenge government in a way to make your own voice heard. Critical literacy is important knowledge to have. Without it you would not be able to form your own opinions and not be able to understand the opinions of others. Having freedom of speech is a precious thing that we all should take advantage of. We are given a voice to to speak what we feel regarding every aspect of our lives. A critically literate citizen is necessary for a meaningful participation in society. Whether it is to have an in-depth discussion with your friends, writing and reading books, or watching a movie critical literacy brings meaning to your life.

EasyGroup Business Model Analysis

EasyGroup Business Model Analysis The easyGroup is the owner of the easy brand and licenses it to all of the easy branded businesses, including easyJet plc, the airline Stelios started in 1995 and in which he remains the largest single shareholder. Easy Group brands include easy Car, easy Cinema, easy Hotel, easy Internet cafà ©, easy Pizza, and easy Value. Airline easyJet is now publicly traded, but easyGroup holds a stake in the company. The easy formula requires consumer-oriented businesses that display significant price elasticity, require a high fixed-cost base and low marginal-cost to service additional customers. Industries with strong but complacent incumbents are particularly well-suited for the easyGroup approach. Easy Group is contemplating its entry into the cinema exhibition business in the UK through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture. The case examines the market for cinema in the UK, as well as the evolution of Easy Groups portfolio of companies, with a view to assessing the attractiveness of the companys planned launch of easy Cinema. How would you characterise the easyGroup business model? A  business model  describes the  rationale  of how an  organization  creates, delivers, and captures value  and it captures economic and social factors. The process of business model design is part of business strategy. In theory and practice the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a  business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. (A. Osterwalder, Yves Pigneur, Alan Smith, 2010) The  easy business model  has a  key feature: clear value proposition the easy concept is to  bring cheap and efficient services to most customers. As a solution a Web-based booking and administration system was built on Microsoft Windows Server 2003 that can be quickly adapted for numerous online ventures. This benefited the company with fast time to market of new business ventures, low-cost of ownership, easily replicated for many new ventures and highly secure and reliable. Easy Group has become an important incubator for new businesses which, while sharing the easy brand, will each be stand-alone companies. Rather than building a conglomerate, Stelios is turning easyGroup into a network of organisations linked by brand and image rather than strategic intent or purpose. The creation of easyGroup in 1998 was a signal that Stelios intended to try out this concept. The name easy itself explains much of easyGroups approach to new ventures, which one executive describes as taking a complicated business and making it simple. Technology solutions play a major role in this, but central to the easy philosophy is yield management. The group looks for businesses where there is high price elasticity, high fixed cost bases and low marginal costs and, especially, where incumbent firms have grown complacent and are not prepared for the arrival of dynamic new entrants. By launching and growing new businesses quickly, easyGroup aims to win market share from these incumbents through a combination of low cost and easy-to-access services. The Easy model provides to the customer functional services at the lowest possible price, on the basis of the real value of the basics of the provided service, avoiding any superfluous frills. The Easy group breaks up a standard service, only keeps items that are absolutely required by the consumer and provide it to him at the lowest price taking into account the time they buy it. The time is one of the most present valuable item in nowadays services. As Stelios Hajiloannou, Easy group CEO, said Easy is a functional brand. In any industry where consumers are being ripped off, if Stelios can find a way to give them real value, he states he will do it. On Easy group side, the model creates a huge turnover as it seduces a lot of consumers, due to the specificity of the model and the advertising of the brand. Direct margin are low as the model provides low prices but this is compensated by the optimization of the running fixed costs thank to the Yield management lever. The model is comprised of variations of turnover by proposing attractive prices on openings where competitors use to be underperforming. As Stelios H. focuses on highly leveraged industries, the additional turnover generated on those unusual slots is almost a net benefit that compensates the lower margins on other sales. Our business model, based on low-cost and convenience, has shown its flexibility. EasyGroups brand means low-cost products, no frills services, cost- and time-sensitive structures that offer value in exchange for some inconvenience. Thats the irony. The easyGroup brand is not necessarily an easy one to deal with. In short, the brand simply offers to make everyday things less expensive by varying the business models-not glamorous or innovative, but honest. Easy Group model obviously reduces the operational complexity and maintenance cost, which allows them to undercut their competition. All of the easy group companies offer the same class of services using standardized components, whether it is one type of plane or one type of car model. Due to the advanced technology used that helped the easyGroup to lead to innovation, it helped advance the business models and the practices which had a real impact on the peoples life. In my opinion without the web solution, the easy model wouldnt be as successful as it is, and would completely lose its essential basis of functioning. Internet makes this business model a dynamic one, with a young and accessible image. The easy model is a based on a self-serving system, which is almost entirely provided by the web solution. The web system allows fix costs to be avoided by managing the scheduling, pricing, booking, payment and various other aspects of the business and outsourcing to the customer. It is the only way the company is able to apply its concept for more people. Internet makes the offer available to almost everyone everywhere, in any moment. True to its low-cost, no-frills business model, easyCinema does not sell popcorn and drinks to movie-goers. For those who wish to treat themselves in such pleasures, they have to bring their own food along. Trailers and ads are cut back to lower the costs of operating the cinema. How would you characterise easyGroups growth strategies in terms of the Ansoff matrix? According to the Ansoffs Matrix there are four growth strategies that a company could expand. These growth strategies are Market penetration, Product development, market development and Diversification. Looking at easyGroup case it shows that the company was following a diversification strategy but that it uses the other growth strategies as well and this will be discussed further below. ANSOFF MATRIX Existing Products New Products Existing Markets Market penetration Product Development New Markets Market Development Diversification (Johnson et al page 258) The Ansoff Matrix is used to focus on the easyGroup present status, products and markets (customers). Market Penetration:  Easy group continues to achieve growth with its existing products i.e providing services at rock bottom prices. By following this business strategy the market share continues to grow. Market Development:  Easy group is seeking growth by targeting its existing products to new market segments. (Mintzberg H, Quinn J.B, Ghoshal S, 1998) For example Easyjet is targeting business travellers with its low cost airfares and frequent flights to popular destinations. The best way to achieve this is by gaining competitors customers. Other ways include attracting non-users of your product or convincing current clients to use more of your product/service, with advertising or other promotions. Market penetration is the least risky way for a company to grow. Product Development:  Easy group, particularly Easyjet has grown by introducing new flight routes thereby further developing its product range. Diversification:  Easy group is bringing forward new business ideas for its existing market segment such as easy Internetcafe, and the latest venture easy money. The Ansoff  Product-Market Growth Matrix  is a marketing tool created by  Igor Ansoff  and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the business via existing and/or new products, in existing and/or new markets there are four possible product/market combinations. This matrix helps companies decide what course of action should be taken given current performance. The matrix illustrates, in particular, that the element of risk increases the further the strategy moves away from known quantities the existing product and the existing market. The Easy Group started off with the core activity of providing low-cost flights to Europe. This is therefore its core business, and with over 18 million passengers a year flying easyJet, the Easy Group needed to establish ways for the business to grow and expand. The Easy Group had continued to penetrate the existing air transport market at low-costs flights; it also developed the market potential to include a greater accessibility of easyJet flights by increasing the number of airports handling the passengers. While the flights are the core business in Easy Group, a complementary diversification programme was entered in order for a travel solution package is made available to meet the whole range of customers needs and expectations of both frequent and holiday travellers. This is aimed at both the corporate and the customer sectors in the business. By taking the key strengths and opportunities available to the Easy Group has established a further growth strategy which includes market penetration, market development and diversification into new compatible areas of business. Market penetration their strategy of offering lower costs to the customers enable them to get access to most of the market share. Market development included the growth strategy to increase the number of handing airports by branching out into new markets and a wider customer base. Lastly with diversification Easy Groups strategy of hiring cars, the internet cafe and hotels is a way for the Easy Group to find ways and different markets that can be developed to provide the best prices for the customers. (Karen Beamish, Ruth Ashford, 2008) Therefore product development and market extension typically involve a greater risk than market penetration (existing product and existing market); and diversification (new product and new market). Ansoff stressed that the diversification strategy stood apart from the other three. While the latter are usually followed with the same technical, financial, and merchandising resources which are used for the original product line, diversification usually requires new skills, new techniques, and new facilities. As a result it almost invariably leads to physical and organizational changes in the structure of the business which represent a distinct break with past business experience. (Karen Beamish et al 2008) Most of the Easy Groups growth strategies involve three of the Ansoff matrix namely market penetration, diversification and market development. Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, therefore diversification usually requires a company to acquire new skills, new techniques and new facilities, just like Easy Group did. The notion of diversification depends on the subjective interpretation of new market and new product, which should reflect the perceptions of customers rather than managers. To what extent is easyGroup a conglomerate? A  conglomerate  is a combination of two or more  corporations  engaged in entirely different businesses together into one corporate structure, usually involving a  parent company  and several (or many)  subsidiaries. (Dearbail Jordan and Robin Pagnamenta, September 25, 2007) Often, a conglomerate is a  multi-industry company. Conglomerates are often large and  multinational. (Dearbail Jordan et al, 2007) In the case of the easyGroup they are conglomerate and the extent of it will be discussed below. Fortune has an article on  Stelios  Haji-Ioannou and his various Easy companies that form the  EasyGroup  conglomerate. Stelio has started a number of companies that range from rental cars, airlines, to internet cafes, based on the idea of eliminating middlemen using technology. Apparently, his companies are all doing very well, including EasyJet which is a public company that generated $765M in revenue last year. (Wendy Walker, 2003) I noticed that EasyGroup has a similar business model to companies like Fresh Direct and Dell. All of these companies are using technology to eliminate the middleman to deliver lower cost and higher value to customers. These companies are not internet companies as such, but they are examples of how internet technology and general information technology can become a competitive advantage, if applied correctly to support a rational business model. All of these companies offer the same class of service, but with self-motivated pricing, using standardized components, whether its one type of plane or one type of car model. This model obviously reduces operational complexity and maintenance costs, which allows them to undercut their competition. It also reminded me of Dell in some ways because Dell is obsessed with maximizing their margins by minimizing their cost of inventory with  just-in-time assembly  of PCs. These are all sensible business principles and practices that more companies should really adopt to stay competitive. The interesting thought for me is that companies such as EasyGroup, FreshDirect, Dell, and even EBay could not exist and thrive to the same extent if there was no such thing as the Internet. However, the real focus shouldnt be on the innovation in technology that enables such companies to exist and thrive. It really should be on how advances in technology lead to innovation in business models and practices that have real impact in peoples lives. The company stands tall when it comes to achieving higher standards of excellence. (Wendy Walker, 2003) Over the years brands have been synonymous with quality innovation in their respective domains. Easy Groups passion to excel has made us grow faster than most of our competitors. Easy Group strongly believes that success is a continuous phenomenon by benchmarking ourselves with the best Business practice followed globally; we look forward to a bright future, brought to life by growing possibilities. The easyGroup is rated as one of the fastest growing business conglomerates of India. The easy group has been a front-runner in delivering innovative and customized solutions. By offering contemporary products, superior quality and assured availability. The group has gained an exceptional stronghold with an array of winning brands to its credit. Easy Solar Industries is constantly innovating to give you more value for the money. His high quality products are backed by excellent nationwide sales and service support. Easy Group continues grow in terms of products benefits, market share and customer retention. Today Easy Group is Conglomerate consisting of diverse products such as Solar Thermal, Solar Photovoltaic Power Products. Our products attained market reputation in very short span of time. Most of Easy Groups customers are mainly government and semi government organizations continuously supported us in span of last six years only because of our regular efforts in maintaining quality and adopting latest research and development. Many of the companies follow the easy format of taking away the frills in something to make it cheaper overall, plus using the  yield management system of supply and demand. In the last few years the company has started to franchise the businesses to expand, and cut down costs. Some EasyGroup subsidiaries have been more successful than others, the most successful division being  EasyJet. The extent of Easy group been conglomerate is large as they are operating with a number of different large businesses that fall under the main Easy Group corporation. There are up to fourteen businesses namely EasyJet, Easy Internet cafà ©,   EasyCar.com,   Easy Money,   Easy Cinema,   Easy Cinema DVD Rental,   Easy Bus,   Easy4Men, Easy Pizza, Easy Music,   Easy Cruise, Easy Mobile/Shimmer Bright,   Easy Hotel, Other businesses. (Wendy Walker, 2003) Should easyGroup entre the cinema industry? According to the Case, three factors made easyCinema an attractive expansion area. First, the yield management capabilities that were used for the airline business and did well running could be applied to easyCinema. For example, easyJet prices are linked to demand and advance purchase. Likewise, they would charge more for peak-time movie tickets. Stelios always wondered why cinemas charged so much money when they are so empty. He then realised that by maximizing both capacity and the extent to which it was utilized, easyGroup could grow the cinema admissions well above current rates. Second, easyGroup can use the technology to automate the process of serving customers, thereby reducing labour costs. All bookings would be made through the Internet or kiosks in the foyer of the cinema. (Jackson Mahr, 2003) Third, the no-frills concept will be applied and this could be an advantage. The cinema would now show any advertising or support promotional campaigns associated with films (activities that require significant time and organization). (Jackson Mahr, 2003)They would allow the audience to bring in their own food and drink, eliminating the traditional allowance stand. Therefore the customers will be interested in going to watch a movie knowing they do not have to spend more money on the food and drink than the actual movie they want to see. EasyCinema is just one of many new ideas in the easyGroup pipeline. (Jackson Mahr, 2003)The criteria for a new business can be summed up in one word, simple. The easy formula requires consumer-oriented businesses that display significant price elasticity, require a high fixed-cost base and low marginal-cost to service additional customers. Also, industries with strong but complacent incumbents are particularly well-suited for the easyGroup approach. Although the above mentioned aspects are positive I would recommend that it should not enter the UK cinema business, the reasons are discussed below. The main question is how well do cinemas fit in with the easy formula? I would think that Cinemas do not fit well with their formula. Firstly the success of the actual cinema will depend on success of the movie which is considered to be very low. Therefore by going through with the cinema idea it is considered to be high risk business and there is a lot of instability in the cinema industry. Secondly this product is considered to be giving entertainment to the consumer. Therefore having a low frill may not be enough to ensure the cinemas success. Moreover the Cinema industry is not that attractive according to the case. The business environment is extremely competitive. Other factors to consider are the bargaining power of buyers. Here the consumers have the choice of movie but the success of the operator depends on the success of the movie. Therefore the bargaining power of consumer is very high. With the Bargaining power of suppliers distribution of the movie is controlled by the big movie houses of Hollywood. Therefore they do have certain influence over the UK industry. They may not accept the yield management model of the Easy group. With regards to the entry barriers, it requires high capital investment. Another problem that might affect the success of the cinema is substitutes. (Jackson Mahr, 2003)There are substitutes in form of video rentals, video sales and DVD rentals which is increasing everyday and could affect the success of easyCinema. This case study gives a fair idea about the industry in which a company operates in and the various external forces that influence it. However, it any industry is not static in nature. Going forward, we foresee increasing competition in the industry and these competitors will large players and it may be possible that some kind of oligopoly come into play. If oligopoly had to be the result it would result in the industry moving towards consolidation. The barriers to entry will increase going forward; therefore according to my opinion the industry is unattractive. As discussed above the entry barriers are high capital investment, high brand loyalty, high competition, risky nature of business. They can enter by acquiring an existing cinema operator. This will help in gaining markets share in timely manner. Moreover here the strategy can be concentrating on online DVD sales and broadcasting instead of Cinema. CONCLUSION: The easyGroup profits by either selling shares in the businesses or by licensing or franchising the brand to reputable partners. The easy brand currently operates in more than a dozen industries mainly in travel, leisure, serviced office accommodation and other consumer facing sectors. Currently, only EasyJet plc, out of the easy group of companies is listed in the Stock exchange. EasyJet has shown substantial organic growth since the day it came into being in 1995. Although easy groups businesses are based on the low price model, they still face competition from established players, who emphasis on quality. Throughout the years, the  easy  Group  strategy  kept a clear readability built around some corner-stones principles: a low-cost approach, an identifiable and recognizable simple communication  strategy  mainly focused on price and entertainment, constant expansion, development of new strategic business units in close to the customers market, with a core focus on travellers. In terms of management, the  easy  Group also adopted a consistent and durable stance in minimizing its operating administrative fees and in applying for the newly created Strategic Business Units the management framework that brought success to the previously settled business. All in all, the strategic consistency is to be found in a clear managerial desire to expand as far as possible the no-frills concept to every profitable market. Harvard Referencing: A. Osterwalder, Yves Pigneur, Alan Smith, Business Model Generation,, self published, 2010 Alan Clarke, Wei Chen, International hospitality management: concepts and cases, 2003, page 232 Jackson Mahr, easyGroup June 13, 2005 Jardine, Cassandra (2006-11-29).  Theyd laugh if I called myself Sirà ¢Ã¢â€š ¬Ã‚ ¦.  The Telegraph  (London). Retrieved 2007-09-07. Karen Beamish, Ruth Ashford, Marketing Planning 2007-2008, page 44-45 Mike W. Peng, Global Strategy 2009, page 279 Mintzberg H, Quinn J.B, Ghoshal S, (1998) The strategy Process. Revised European  edition.PrenticeHall Yves Doz and Mikko Kosonen,  Harvard Business Review, Vol. 85, Issue 6, pp 98-104, June 2007. Wendy Walker, Easy Jet Press Pack, February 21, 2003

Nanotheranostic Approach for Cancer Therapy and Imaging

Nanotheranostic Approach for Cancer Therapy and Imaging HER 2 conjugated multifunctional cubic phase nanoparticles (CPNPs): A nanotheranostic approach for cancer therapy and imaging Abstract Recently, cubic phase nanoparticulate systems are used as attractive vehicle in drug delivery research due to sustained release of both hydrophilic and hydrophobic drugs for cancer therapy. Currently, theranostic approach also emerged as frontier proposition for cancer therapeutics and diagnostics for better cancer management. Moreover, targeted drug delivery systems may be applied to increase the therapeutic index of the drugs and imaging agents at the targeted site. With an aim to develop a theranostic nanoformulation capable of drug delivery and imaging in a single shot, in the present study, HER 2 antibody conjugated cubic phase nanoparticles (CPNPs) were prepared by entrapping rapamycin (as a model anticancer drug) and QD 605 (as an imaging agent). The physicochemical characterisations of CPNPs were performed by different techniques. The antibody conjugated to CPNPs was confirmed by FT-IR and 1H NMR spectral analysis. In vitro studies were performed and demonstrated that, HER 2 conjugated rapamycin loaded CPNPs showed improved therapeutic efficacy than that of native rapamycin and rapamycin loaded CPNPs in HER 2 positive SKBr 3 cell line following enhanced cellular uptake through receptor mediated endocytosis. The molecular mechanisms of the particulate system on different signalling pathways were evaluated by western blot analysis. Further, the use of above system as an imaging modality was elucidated through optical imaging under in vitro system. Thus, these multifunctional CPNPs can be used as an effective targeted drug delivery system for cancer therapy and diagnosis in coming future. Introduction The life threatening disease cancer now becomes a challenge for survival worldwide due to its high mortality rate. So to achieve a better treatment modality, researchers are trying to develop new methodology for better management of cancer. Though chemotherapeutic agents are effective to some extent, however, clinical applications of these anticancer drugs are remained as a major problem due to their hydrophobic nature, low accessibility at the targeted site and dose limiting toxicity. With cancer tissues these drugs also affect the normal tissues with detrimental side effects [1, 2]. To overcome the lack of tumor specificity of cancer chemotherapy and diagnosis, till date nanomedicinal approaches have emerged as a hope for better therapeutics in cancer by using different nanocarriers like micelles, liposomes, solid lipid nanoparticles and nanoparticles consisting of biodegradable polymers etc. These approaches ultimately enhance the therapeutic potentiality of the drug in a sustaine d, controlled and targeted manner for longer period of time reducing the lethal side effects arose due to the drugs [3-5]. Recently, due to the capability to solubilise the hydrophilic, hydrophobic and amphiphilic molecules, cubic phase nanoparticulate systems are used as attractive vehicle in controlled drug delivery research [6]. In this regard, glyceryl monooleate (GMO) a synthetic lipid amphiphilic molecule approved by food and drug administration is known to form different lyotropic liquid crystalline phases depending upon water content. The cubic phase formed from GMO is a three dimensional network of curved lipid bilayers separated by intricate network of congruent water channels, now has been used for controlled drug delivery of different water soluble and insoluble drugs in the form of CPNPs [7, 8]. The use of surfactants may modulate the phase behaviour by controlling the shape and size of the nanoparticles which is an important parameter to cross different physiological barriers. In this current scenario, usually the surfactants like poly vinyl alcohol (PVA), tween 80, Pluronic F-127, Pluronic F-68, polysorbate 80 and vitamin-E TPGS etc are used as stabilisers in clinical studies to increase the therapeutic efficacy of the drug at the tumor site. In this regard, Barauskas et al have demonstrated that using Pluronic F-127 as a stabilising agent, stable aqueous nanoparticle dispersions may be obtained from the cubic phase of GMO [9]. Also it is shown that Pluronic F-127 through passive targeting can enhance the transportation of the drug towards cancerous tissues by inhibiting the drug efflux transporters [10]. Similarly, a well known natural polymer vitamin-E TPGS due to its biocompatible nature and excellent emulsifier in nanotechnology, is used for lipid-based drug delivery formulations. Moreover, also it can be used as an absorption enhancer and bioavailability promoter and facilitates the nanoparticles for carrying the drugs through gastrointestinal barrier. Apart from the above properties, recently vitamin-E TPGS is reported to inhibit p-gp pump effectively [11-13]. Recently, rapamycin and it analogs has been shown to inhibit the cancer cell growth obtained from breast cancer, pancreatic cancer, prostate cancer, lung cancer, rehabdomyosarcoma, glioblastoma, neuroblastoma, osteosarcoma, leukemia and ÃŽ ²-cell lymphoma. Rapamycin is a cytostatic agent and it shows its function by arresting the cells in G1 phase of cell cycle. The antitumor activity of rapamycin is found by blocking mTOR pathway, proposed to be an important target for treatment of cancer due to its involvement in tumorigenesis and angiogenesis on aberrant activation [14-16]. In spite of having potent anticancer effects of rapamycin, the clinical application is restricted due to its low bioavailability and hydrophobic nature [17]. In this milieu, nowadays different nanoparticulate systems are being used by different group of researchers to improve the therapeutic efficacy of rapamycin with a smaller dose for longer period of time in a controlled manner [2, 18]. Targeted drug deliver y vehicles are now emerged for improvement of treatment modality of the therapeutic agents and/or imaging agents strictly localising its pharmacological activity at the site of action through active targeting [1]. The surfaces of nanoparticles are decorated with peripheral ligands which bind specifically to the receptors those are over expressed in cancer cells arbitrating ligand-receptor interaction. Human epidermal growth factor receptor-2 (HER 2), tyrosine kinase transmembrane receptor are highly expressed in different types of cancers like breast cancer, pancreatic cancer, gastric cancer, glioblastoma, ovarian cancer etc. Humanized anti-HER2 monoclonal antibody (mAb) trastuzumab (Herceptin) was approved by U.S. Food and Drug Administration for clinical trials and it exclusively binds to HER 2 receptors preventing the cell growth in breast cancers. Targeted drug delivery with the help of mAb has drawn attention as an alternative approach for antibody mediated drug delivery of the chemotherapeutic agents for effective clinical translation [19, 20]. Nowadays optical imaging has been explored in biomedical research due to its high sensitivity, cost effectiveness, portability and lack of radiation and it shows marvellous implication by providing information for both in vitro and in vivo studies [21, 22]. The development of light emitting semiconductor nanocrystals known as quantum dots (QDs) have emerged as one of the most exciting interface of nanotechnology due to its unique optical and chemical properties over organic dyes. The unique properties of these QDs lead powerfully to study in molecular, cellular and in vivo imaging with advantages including narrow, symmetrical and tunable emission spectra according to their size and material composition, broad absorption spectra, high quantum yield, extremely photostable, more brightness and resistance to chemical degradation [23, 24]. In this study, we have formulated a theranostic nanocarrier for targeted drug delivery and imaging in treatment of cancer. Here, preparation and characterisation of HER 2 conjugated rapamycin and QD 605 loaded CPNPs based on GMO was done by blending pluronic F-127, vitamin-E TPGS, TPGS-HER 2 as a targeting moiety. Therapeutic evaluation of our formulated CPNPs was performed by taking both HER 2 positive and negative cell line through different in vitro experiments. Results confirmed that HER 2 conjugated rapamycin loaded CPNPs due to their higher uptake through receptor mediated endocytosis were more effective than that of unconjugated CPNPs and native drug treated case. Furthermore, in vitro cellular imaging study of formulated multifunctional CPNPs was validated by confocal microscopy and the results suggested that this multifunctional particulate system can act as a single bullet capable of obtaining a new concept for better therapeutics and diagnostics in cancer.

Asian American Essay -- essays research papers

The American Community in the 1900’s to the 1920’s was in fact a totally different generation than its successor not only because of cultural and economic reasons but also because of world events and the rise of technology. Americans in the early 1900’s were a closely knit generation with a sense of community, morals, and obligations. They had an "instilled" set of ideals and values and their lives were very much affected by the rise of technology. Living in America in the early part of the 1900’s was a hard and trying era through such turbulent times as the Great Depression, World War I, and the Industrial Revolution. Such profound and important events happened in a relatively short amount of time. Americans were searching for an identity for their country which was still only less than 200 years old. Big Industry was on the rise slowly and Americans were starting to contend in the growing world market. Throughout American history, people have fought for equality in any shape or form and the mid 1900’s was no exception. Having gone through leaps and bounds in terms of civil rights. The 1920’s to the 1940’s was a transitional period for all Americans and minority groups. During this period of American history, America was one of the most modern countries in the world but still...

1 Corinthians Essay -- Bible, Apostle Paul

Paul the Apostle is the central figure in many New Testament writings. Many historians have attributed fourteen New Testament letters to Paul’s writing; seven of these letters are uncontested meaning historians are sure that Paul wrote them, the remaining seven are contested. Paul was not always a Christian; in fact, he persecuted Christians before Christ came and temporarily blinded him. Upon seeing Christ, Paul devoted his life to Christianity and set out to spread the teachings of Christ. Scholars often credit Paul’s leadership to the ability of the Church to become Hellenistic in one generation. Paul also answered specific worries and questions that his converters may have had in many of his writings; one of these writings is 1 Corinthians. In 1 Corinthians, Paul set out to deal with the many believers in Corinth who are divided into the followings of Paul or Apollos rather than Christianity as a whole. The converts of Paul in 1 Corinthians 12-14 were divided during times of worship because of jealousy invoked by the spiritual gifts received from the â€Å"Spirit†; the worships and the church became a place to boast who is closest to God, instead of a place of worship, interpretation, and love. In 1 Corinthians 14:26-33, Paul set guidelines in times of worship to heal the divide among his converts present in 1 Corinthians 12-14. 1 Corinthians was one of the seven uncontested writings of Paul; Corinth was the capital of Achaia in the times of Paul’s writing. According to Acts 18:11, Paul spent a year and a half in the city of Corinth. He established the main church in Corinth by converting many Corinthians to Christians. Paul eventually travelled from Corinth to Ephesus, a city on the coast of modern-day Turkey. When Paul arrived a... ...zing or speaking in tongues. Paul’s setup of worship is very orderly and gives directions to who can speak, when, and where. Doing so, Paul reiterates the fact that God is in favor of peace and his place of worship should also be of peace and equality. In 1 Corinthians 12-14, Paul set out to address the issues of exclusivity and the divide among the converts of Corinth that has been caused because of spiritual gifts. Paul set a guideline to his converts in Corinth to create order and conduct during times of worship in 1 Corinthians 14:26-33. Doing so, Paul hoped that the divide that has been caused from those with special or â€Å"exclusive† spiritual gifts do not cause other believers to become jealous or envious. Paul’s guideline to the Corinthians showed the leadership that Paul had that allowed him to guide the Church to become Hellenistic in just one generation.

A Separate Peace Essays - Gene’s Enemies -- Separate Peace Essays

Gene’s Enemies   Adam and Eve had a perfect Garden of Eden, until Eve ate the apple and contaminated the garden.   In being tricked by the snake, Eve betrayed God’s word.   Mankind has often betrayed others because of the darkness in their heart.   In A Separate Peace, John Knowles uses Phineas as a sacrificial lamb to portray Gene’s savage side and demonstrate that peace can never be achieved at a worldwide level until man accepts the darkness in his own heart. Gene believes that Finny and he hate each other, until he realizes Finny’s pureness, which Gene can not stand.   At first, Gene believes that Finny wants to exceed him, and that the two are rivals.   Everyone at Devon likes Finny.   The teachers adore him, the students look up to him, the athletes aspire to be like him.   Finny has no enemies.   Gene, however, sees through Finny’s â€Å"cover† and thinks they hate each other.   He hates Finny for beating A. Hopkins swimming record, and for making him jump from the tree, and for being better than Gene.   When Finny takes Gene to the beach, Finny tells Gene that they are â€Å"best pals.†Ã‚   Gene does not respond to Finny’s sincere gesture because he thinks Finny wants to sabotage him.   Gene realizes that he and Finny are â€Å"even after all, even in enmity.   The deadly rivalry was on both sides after all† (46).   Gene has no proof of Finny’s hatred, but Gene need s to find a way to be even with Finny.   Once he decides they are even, he must now surpass Finny, so he jounces the limb.   Gene’s hatred takes over, only now he realizes that the hatred only comes from one side.   Finny is pure.   He never hates Gene; he loves Gene like he loves everyone else.   Ge... ... past, it would go away.   Instead the â€Å"stale air† rushes out at him when he reopens the door and causes him to deal with his feelings all at once, drenching him.   Gene has gone through another rite of passage, on top of his graduation, baptism, jumping from the tree, and Finny’s funeral.   By letting out the â€Å"stale air† and understanding his inner self, Gene reaches his â€Å"separate peace.†Ã‚   As a result, Gene becomes a sadder, but wiser, man. Gene’s experiences throughout the novel, along with Phineas’ death, contribute to his survival and progression as a person.   Gene realizes the only enemy he ever had was himself, and becomes pure and Phineas-filled after he confronts and conquers himself. Knowles compares a New England prep school to the Garden of Eden to show man’s flawed nature and that man always ruins what he can not understand.   

Analysis of Urban Composition using Space Syntax and Computer Techniques

A esteemed axiom from Winston Churchill goes that people shape edifices, and so edifices transform people. The affects from edifices, or more specifically, from the built environment to people is widely-belive in the thought of architectural and urban forms. It has led to some phantasies that trying to reform society by bettering design, such as the Claude-Nicholas Ledoux’s thought of â€Å"cites ideales† in 18Thursdaycentury and the thought of â€Å"reforming the environment alternatively of reforming the people. Peoples could alter themselves if the environment bend to be correct† by Buckminster Fuller in the sixtiess. The overtures to polish the interior relationship between built environment and societal life are truly uncommon apart from above. Under this circumstance, infinite sentence structure, a theory started twenty old ages ago which seting forward by Hillier and Hanson ( 1984 ) , being developed at the Laboratory of University College London and globally distribute over the old ages. Space sentence structure is to analyze the urban composing by utilizing computing machine techniques. In the words of Hillier et Al, infinite sentence structure is a group of techniques which contains the comprehensive cognition of some facets in edifices and colonies, such as quantitative analysis, representation and spacial constellation account. As a broadly definition of constellation, on one manus, it should see one tierce of the relation between two infinites at least, on the other manus, it should see complex dealingss among all infinites at most. Hence, spacial constellation is far more than merely a simple thought of spacial relation and demand to mention non merely a brace of related infinites ( 1987, p.363 ) . Harmonizing to Hillier ( 1984 ) , the 1 who made a breakthrough beyond others, in that infinite sentence structure had by now developed a precise method to depict topological dealingss, locally and globally at one time, in one graph, for edifice and colonies, as a social-spatial issue, with a witting theory about a deep construction in societal infinite in the built environment, in the original signifier of infinite sentence structure, it chiefly emphasized urban forms of the motion of prosaic. It was subsequently generalized to a figure of other countries, such as urban conveyance mold, calculating the grade of air pollution, measuring different vicinities burglaries occurred, and gauging the possibility of development of retail around the streets. In the work of â€Å"Space sentence structure: a different urban perspective† ( 1984 ) , Hillier mentioned three different facets. The intelligibility of infinite, the continuity of business and the predictability of infinite. He thought the spacial organisation of urban countries affects forms of motion and usage harmonizing to good defined rules. And he went on presenting how infinite sentence structure works. It is based on a dweller or a human organic structure in a local point, sing two points, visibleness and the permeableness and doing two waies, the longest axial line and the smallest bulging infinite to develop two maps, axial map and convex map, for urban colonies or edifices. In this manner of analysis, every point in the system has both a one- and two- dimensional facet which means every point has a local and planetary dimension. Now allow us concentrate on most widely used technique of infinite sentence structure in urban analysis, the axial map. Harmonizing to Hillier, in order to understand the â€Å"axial map† , the significance of â€Å"axial lines† and the word â€Å"integration† should be understand clearly. â€Å"Axial line† is basic elements of infinite sentence structure analysis, which is from unconditioned two human inherent aptitudes, visibleness and permeableness. ‘Axial line’ represents the lower limit and longest ocular line associating the different ‘convex space’ . The word â€Å"integration† is initial of import in infinite sentence structure. To explicate it, the construct of deepness should be known first. Take the five different plane types in Figure 1 ( from left to compensate 1-1-1, 1-1-2, 1-1-3, 1-1-4, 1-1-5 ) for illustration, each program consists of three indoor infinites and an out-of-door infinite O. The Justified Graph , which show the relation between out-of-door infinite O and the remainder of infinites, is shown blew each program. The syntactic characteristics of infinites of five different program could be discerned from the Justified Graph. Comparing with F1-1-5 ( F= figure ) , F1-1-1 is a deep sentence structure. Therefore, F1-1-5 is a shallow sentence structure. However, F1-1-1 and F1-1-5 are deep tree sentence structure when comparing with F1-1-2 and 1-1-3. And F1-1-2 and F1-1-3 are two different deep ring sentence structure. Besides, F1-1-4 is a sentence structure between shallow tree sentence structure and shallow ring sentence structure. From the Justified Graph, convenient grade of different convex infinite could be easy shown. In F1-1-2, bulging infinite b2 locates on a deeper and less convenient topographic point comparing with a2 and c2. Although b4 locates on a shallow place, the convenient degree is inferior to infinite O. Because it is two justified stairss off from c4. However, c4 is the most inconvenient topographic point of the system, which is two justified stairss to a4 and b4. It should be noticed that the â€Å"deep† , â€Å"shallow† and â€Å"step† being discussed donnot stand for the existent distance. It is a construct of morphological. â€Å"Deep† and â€Å"shallow† merely show the degree of artworks and â€Å"step† means the figure of infinites from one convex infinite to another in the artworks. The value of integrating of a line linked to its deepness to other lines in one system. To be more specific, the integrating value in infinite sentence structure means how good of the system integrated, how good the elements within the system connect with each other. The most incorporate systems are those with shallowest lines on norm, and the most detached are those with deepest lines ( Hillier et al, 1993, page 35 ) . Integration is the chief portion of the analysis of axial map. The motion of people strongly depend on the integrating value of each line. Integration values play a important function in understanding the map of urban systems in line maps since it result in that the Numberss of motion which pass down each line has a high grade of influence by its integrating value. From some of the point of view, infinite sentence structure is to widen the construct of web analysis to architecture design and urban planning. Its prognosis of motion is controversial. However, the map of infinite sentence structure can non be negated. To be more thorough, I read the book of â€Å"Space is a machine† , anther one written by Bill Hillier. In this subdivision some reappraisals of this book will be illustrated. 1. The position of â€Å"configuration† In the debut at the beginning, Bill Hillier stated that the most critical consequence in these surveies is the construct of â€Å"configuration† bit by bit enter into the centre of the phase. In short, the â€Å"configuration† is intended as a set of relationships. Each of them depends on all others’ association with it. New techniques of spacial analysis have been developed from these, which brings the spacial logic of architecture and urban to visible radiation. What is more, it besides quantifies a truth of the cardinal point being â€Å"how to form things together. Similar with the word â€Å"pattern† , constellation stress the overall construct of complex systems instead than partial. However, we do non utilize the word â€Å"pattern† due to the fact form means to follow regularity. The construct of â€Å"spatial configuration† means the unity of a relationship with any of the relationship depends on the relationships of all other relevant. Here showing a formal but simple definition: for two infinites, if we define the spacial relationship of any sort of connexion between them, such as next or exchange, the relationship between them will alter depend on the manner of any one or both of these two infinites linking with the 3rd infinite. Wherein the constellation is present ( p.14 ) . In the book, Hillier aimed to suggest a new design method, which the constellation is the nucleus construct. It insists that architecture design or urban planning is a procedure with constellation, which means the local alteration promote the overall alteration. Even if merely rely on the cognition of constellation can back up the design. Hillier recalled the infinite sentence structure theory and methodological analysis of some of import new accomplishments in the preamble. These consequences make a more solid and effectual theoretical foundation for infinite sentence structure.Space as a thing in itselfSpace is an nonsubjective property of houses, which can be independently described as material things. However, in architecture, it is rare to depict infinite wholly independent, such as â€Å"enclosed space† is to depict the infinite trusting on the physical signifier instead than to specify infinite as a unrestrained signifier. Roger Scruton see the construct of infinite is a consequence of an chesty architect’s systematic mistake. In the position of Scuton, infinite is non a thing in itself, but simply the antonym of physical entities, that is, the staying of the houses. The infinite of the Fieldss and interior infinite within the church seem no difference except the ornament of the church. Hillier made an illation about the beginnings of Scruton: Descartes thought that the first property of material objects is their â€Å"extension† , which are the properties can be measured, such as length, tallness and breadth. All of these do non trust on worlds. And the 2nd property is, to some extent, dependant on the subjective feeling of worlds, such as â€Å"green† or â€Å"good† . Widening to the construct of infinite, taking the objects from the infinite it occupies, the extension still exist. And this is an property of infinite. Therefore, infinite can be summarized as an extension without object. So when we remove the object from the infinite it occupies, we do non believe that the extension of the infinite has besides been removed. In this position, infinite is matching to the physical properties being defined so it becomes a mensurable belongings of material objects. Hillier believes that one time look upon the infinite from this position, you can non understand how it works in the infinite of human events. From the position of civilization and society, infinite is non merely a impersonal model of societal and cultural concept, but to the full integrated into the societal and cultural signifiers. Human behaviour is non easy occur in the infinite, but has its ain spacial forms. In the subdivision of â€Å"space as configuration† , the relationship between infinite and society does non be on the degree of a individual infinite or the person ‘s activities, but in the constellation of human and infinite. From this subdivision, the layout of spacial relationships is converted into J-diagram ( Figure accommodation ) to make analysis ( p. 11 ) . The demand for an analytic theory of architectureArchitectural theory is to utilize the constructs, words and Numberss to depict the unexpressible intuition, seeking to uncover one or a few unexpressible regulations. Possibly we can state that architectural theory is seeking to make a â€Å"inexpressible technology† , which we can manage those unexpressible signifiers, figuration and spacial forms. At least in some facets, architectural theory describes and steer the design. So in the footings of design, we can state architectural theory is an effort to command edifice design. The architectural theory discussed more in standardized in the yesteryear. They are deficiency of analysis. This is because those unexpressible engineerings merely depict a certain type of figuration. P36 After tonss of treatment about construct of â€Å"rule† and â€Å"theory† , the first measure of seting frontward the theory is the standardization of construct. And so get down to construct our â€Å"inexpressible technology† . The method Hillier used is turning the existent infinite into abstract infinite, to acquire a clear apprehension of these features. Using abstract co-ordinate system replace the infinite with object. In this system, the axis represent the belongingss which can be ruled. P38 With this co-ordinate system, change overing the belongingss of object into coordinate infinite and turn uping the object by utilizing a series of points. So the regularity of the belongings was revealed. This is a basic recording method, which can enter the similarities, differences and relationship between objects in an nonsubjective and independent manner. However, it should be noticed that what we have seen is non the theory. It is the procedure theoretical accounts produce those regulations. In the book, many of the constructs are divided into two different dimension of belongingss by â€Å"dichotomy† , such as the scientific and artistic of the architecture ( p.31 ) . For illustration, architecture is defined as a object and a activity at the same clip ( p.5 ) . And the most of import conceptual differentiation is the standardisation and analytic of architectural theory. Architectural theory by and large appears in normative manner. However, on a deeper degree, it is no less than scientific theories about analytic. Architectural theory is non and can non be a simple regulation. At least, it is a composite of analytic and normative. If the analysis of the theory is incorrect, so the design will non be successful. Architectural theory Tells us how the universe should be like, but we foremost have to cognize what sort of universe it is. ( p.29 ) Why architectural theory should utilize in this alone signifier? The reply lies in the kernel of the work of designers. To be more specific, it is the design. The kernel of design is an activity. It raises all sorts of issues, and architectural theoretician using theory in the signifier of analysis and normative and propose solutions to these jobs. The kernel of the procedure of design is create and anticipation. Theories are used to back up the procedure of create and the analysis of calculating procedure. R. A. Scruton, A Short History of Modern Philosophy: from Descartes to Wittgenstein, ARK Paperbacks,1984.