Marketing Intelligence Essay Example | Topics and Well Written Essays - 2000 words

Marketing Intelligence - Essay ExampleConducted studies and research have besides shown that the cultural background of an singular likewise influences the type of products and services they purchase and use (Moss and Atre, 2003).As a marketer it is important to understand the behaviour of consumers to be able to influence the decisions that they make. This includes the reasons that influence buyers to purchase veritable products. In our case we should strive at understanding the reasons that make consumers use perfumes, deodorants, body sprays and after shaves. It is to a fault important to understand the factors that influence consumers to make their buying decisions. The society and the changes it faces also influence the buying decisions of consumers. Therefore, it is needful to study it to effectively understand how it affects consumer buying behaviour. This can be achieved by creation of marketing programs that go away interest customers especially when launching new prod ucts into the market for instance the use of advertisements.Such kind of familiarity will enable the dissipated to easily determine the priorities and preference of consumers. In our scenario the firm will be able to determine the reaction and perception that the buyers will have towards the marketing strategies that will be implemented. Therefore, the firm will be in a better position of predicting the success rate of the marketing strategies hypothesise by studying the response that the consumers will portray towards our new cosmetic products. The firm will also be able to appropriately elaborate on the marketing mix concepts which include what, where, when and how factors that will gratify consumers and at the same time lure them.Consumers make purchases in order to satisfy their needs which whitethorn be basic (clothing, housing, food, shelter and medical attention) or survival needs which vary depending on an individuals preference and