Paddy Power Case Study Essay Example for Free

Paddy Power Case Study Essay Alina Wheeler defined branding as a disciplined process used to build awareness and extend customer loyalty (). Branding is about seizing every opportunity (), a desire to lead, outpace the competition and give employees the best tools to reach customers. Paddy Power has accomplished to adhere to all those principles, all through their accession to becoming the largest betting firm in Ireland. The company had to rebrand, to become a broader-based entertainment company and to this extend a number of changes took place to establish their new identity and service brand. The image of a fun, friendly and fair was promoted to differentiate them from the competition and they made changes in their structure to facilitate each one of those elements. Making it fun entailed broadening the appeal of betting, bets on celebrities, elections, stocks, and anything people where interested in became available. They enhanced the customer’s experience with bigger brighter and better designed outlets, audio and video equipment and interaction terminals. They invested in training their staff to improve the customer’s experience and support their friendly image. They promoted their image of fairness through money back specials, putting emphasis on the circumstances rather than the rules. All those steps where aimed in enhancing the Paddy Power brand. Additionally by creating controversial advertisements and consistently denying to ‘playing by the rules’ they created a buzz around their brand, they became a topic of conversation and that led to enhanced brand recognition and awareness by the public. To demonstrate this we can consider the fact that the Paddy Power brand recognition in Ireland has now reached 90%. All those decisions changed the perception not only of the Paddy Power service brand but the perception of the betting industry. The closer we examine the company it becomes clear that they are determined to disassociate the brand from the ordinary, to create new rules instead of adhering to the existing ones, and this is what makes Paddy Power unique. When faced with restrictions on sponsorship they got a player to change his name to Paddy Power by deed poll, when their outdoor campaign of the Last Supper was deemed offensive and had to be removed they instead covered the poster with a sticker that read â€Å" There’s a place for fun and games. Apparently this is not it†. The company has also capitilised on opportunities to connect with different segments of the market. The launch of websites such paddypowerbingo.com directed at the female customer is an example of this. What is so unique about this approach is that the combination of fun, fair and friendly has set the company apart from the competition. The element of differentiation is really strong in the brand as no other betting firm approaches the market the same way. Paddy Power established their service brand by changing their image, coming closer to the consumer and by cutting through the proliferation of choices as in the mind of the consumer they became synonymous with providing an exceptional service, in every way.

Birth order and School Achievement Essay -- essays research papers

Birth order and School Achievement There has always been an attempt to figure out why some people do better in school than others. Is it due to financial stability? Is it attributed to parents’ own success as students? Very importantly, one’s birth order plays a role in one’s school achievement. I. Theory Growing up with siblings or the absence of siblings can be a major factor in determining academic success. Being the oldest, middle or youngest child does not necessarily determine academic success concretely without exception, but serves as a predictor of future academic success. School achievement is gauged by how far one goes in his or her education, starting from grade school, all the way up to graduate school. Before getting into the developmental stages across the life span and in the interest of time, I will only be discussing birth order in terms of the oldest child, middle child, youngest child and only child because configurations of five or more children occur only in 10% of the families with children. The average family in the U.S. has three (Toman, 1976). Also, I will be dividing the developmental stages into 3 stages: childhood, adolescence and adulthood. Childhood (Ages 1-12)   Ã‚  Ã‚  Ã‚  Ã‚  The firstborn child is likely to have intensified feelings of power and superiority, high anxiety, and overprotective tendencies (Feist & Feist, 2002). The firstborn children usually have a close relationship with the parents than laterborn children. The child has the experience of having his or her parents to him or herself and tends to feel like a rather important individual (Forer, 1969). For a while, these children are only children until a younger brother or sister is born. They experience a traumatic dethronement, which may development resentment towards the new baby. During this time in their life, firstborns may be jealous and want to seek mother and father’s affection. When it comes to school, in grade school, these children will try to seek attention by being a class clown or a rebellious child. Education itself may not be of interest to them. Report cards may show poor grades and unsatisfactory behavior. This makes sense because before the younger siblings were born, the firstborn child was anxiously awaited. Parents are so proud of the firstborn as their â€Å"pride and joy.†   Ã‚  Ã‚  Ã‚  Ã‚  The middle child or s... ...his or her final grade in the class. The students would then be grouped into categories of first born, second born, third born, fourth born, and so on. The students would then be ranked by grades along with their birth orders. I would try to determine the effect of birth order on school achievement. The professor would determine the students’ final grade. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Whether or not this questionnaire would find significant results for birth order and grades (school achievement), it would be a good way just to see whether there was a correlation. Ultimately, I’m not sure if this group of students would be representative of the population. The group I picked is in California, so it would not be representative of the entire United States. School achievement can be attributed to many things besides birth order such as social influences. References Feist, G.J., & Feist, J. (2002). Theories of Personality (5th ed.). New York: McGraw-Hill. Forer, L.K. (1969). Birth Order and Life Roles. Springfield, Illinois, U.S.A.: Charles C. Thomas Publisher. Toman, W. (1976). Family Constellation (3rd ed.). New York: Springer Publishing Company, Inc. Birth order and School Achievement Essay -- essays research papers Birth order and School Achievement There has always been an attempt to figure out why some people do better in school than others. Is it due to financial stability? Is it attributed to parents’ own success as students? Very importantly, one’s birth order plays a role in one’s school achievement. I. Theory Growing up with siblings or the absence of siblings can be a major factor in determining academic success. Being the oldest, middle or youngest child does not necessarily determine academic success concretely without exception, but serves as a predictor of future academic success. School achievement is gauged by how far one goes in his or her education, starting from grade school, all the way up to graduate school. Before getting into the developmental stages across the life span and in the interest of time, I will only be discussing birth order in terms of the oldest child, middle child, youngest child and only child because configurations of five or more children occur only in 10% of the families with children. The average family in the U.S. has three (Toman, 1976). Also, I will be dividing the developmental stages into 3 stages: childhood, adolescence and adulthood. Childhood (Ages 1-12)   Ã‚  Ã‚  Ã‚  Ã‚  The firstborn child is likely to have intensified feelings of power and superiority, high anxiety, and overprotective tendencies (Feist & Feist, 2002). The firstborn children usually have a close relationship with the parents than laterborn children. The child has the experience of having his or her parents to him or herself and tends to feel like a rather important individual (Forer, 1969). For a while, these children are only children until a younger brother or sister is born. They experience a traumatic dethronement, which may development resentment towards the new baby. During this time in their life, firstborns may be jealous and want to seek mother and father’s affection. When it comes to school, in grade school, these children will try to seek attention by being a class clown or a rebellious child. Education itself may not be of interest to them. Report cards may show poor grades and unsatisfactory behavior. This makes sense because before the younger siblings were born, the firstborn child was anxiously awaited. Parents are so proud of the firstborn as their â€Å"pride and joy.†   Ã‚  Ã‚  Ã‚  Ã‚  The middle child or s... ...his or her final grade in the class. The students would then be grouped into categories of first born, second born, third born, fourth born, and so on. The students would then be ranked by grades along with their birth orders. I would try to determine the effect of birth order on school achievement. The professor would determine the students’ final grade. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Whether or not this questionnaire would find significant results for birth order and grades (school achievement), it would be a good way just to see whether there was a correlation. Ultimately, I’m not sure if this group of students would be representative of the population. The group I picked is in California, so it would not be representative of the entire United States. School achievement can be attributed to many things besides birth order such as social influences. References Feist, G.J., & Feist, J. (2002). Theories of Personality (5th ed.). New York: McGraw-Hill. Forer, L.K. (1969). Birth Order and Life Roles. Springfield, Illinois, U.S.A.: Charles C. Thomas Publisher. Toman, W. (1976). Family Constellation (3rd ed.). New York: Springer Publishing Company, Inc.

Coca Cola Brand Building Strategy

Introduction-: Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U. S. , soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. Brand building strategy -: Brand development strategy of Coca Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers. It has been noticed that brand loyalty is an important factor in maintaining the number one position. Founded in the year 1886, the Coca Cola company enjoys the status of being one of the biggest non alcoholic beverage companies of the world. It has a distribution system, which makes it unique from the rest of the non alcoholic beverage manufacturers. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Cola continue to invade the minds of the consumers. The brand development strategy of Coca Cola comprised redesigning of its brand development policies and techniques to keep up with the changing mindset of its consumers. Earlier, this brand believed in the following: †¢ Afford ability †¢ Availability †¢ Acceptability However, this brand development strategy of Coca Cola was re worked to stress on the following instead: †¢ Price value †¢ Preference †¢ â€Å"Pervasive penetration†. The essence of brand building of the company lies in the fact that it wants its consumers accessibility to be â€Å"within an arm's reach of desire†. In an attempt to build its brand identity, as many as 20 brand attributes are tested every month involving as many as 4000 customers. The brand development strategy of Coca Cola is effective as it has been able to construct, manage As well as maintain its brand image. Another reason why this brand has gained unanimous acceptance all around the globe is due to the fact that it has been able to connect very well with its consumers. This implies brand loyalty. Brand loyalty has been instrumental in keeping up the brand image of Coca Cola. It believes in shelling out the best so that the consumers are retained by default. A part of the brand building technique is also to enhance â€Å"purchase frequency†. The company has also invested in various advertisement campaigns often engaging the services of celebrities around the globe. In addition to the consumers, there is another category of consumers, who increase the consumer base and they constitute the collectors of the brand. The collectors usually indulge in collecting old as well as upcoming logos of Coca Cola, bottles and literary matter. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products. †¢ Coca Cola Classic †¢ Diet Coke †¢ Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of â€Å"The Real Thing†, it was really that but with the invention of various categories of coke, the â€Å"real thing† changes to â€Å"many things†, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the anvil. The Power of Brand Accessibility If you were another soft drink company, you might define your competitive frame of reference as the cola market or the soft drink market or even the beverage market. But Coke thinks of its business and its market share in terms of â€Å"share of human liquid consumption. †Ã‚   This makes water a competitor. In fact, a Coke executive has said that he won’t be satisfied until â€Å"there is a Coca-Cola faucet in every home. †Ã‚   Coca-Cola’s mantra is â€Å"within an arm’s reach of desire. † One Final Coca-Cola Fact A recent Coca-Cola annual report reported that the second most recognized expression in the world after â€Å"ok? † is â€Å"Coca-Cola. Brand Equity-: â€Å"The brand assets (or liabilities) linked to a brands name and symbol that add from a service. † Brand equity is difficult to measure because much of it depends on consumers' perception and opinions of a brand. When a product has high brand equity they are successf ul at retaining their current customers by keeping them satisfied with the quality of products and service. They are also successful at attracting new customers who have heard of the brand through successful marketing or word of mouth. Coca-Cola's brand equity is difficult to measure because they have extended their brand to include numerous products. In addition to the numerous of versions of Coca-Cola worldwide that compete against other beverage brands, Coca-Cola competes with itself. Nationally there are numerous versions / brands that are a part of the Coca-Cola family. Some of the brands include Coca-Cola Classic, Dasani Water, Full Throttle, Fanta, and Soy Products. In addition to competing against itself the Coca-Cola Company has saturated the market and consumers who may dislike one product may actually enjoy a different Coca-Cola product. However, the consumer may be unaware that the beverage is actually in the Coca-Cola family. As a result measuring brand equity may be difficult as consumers may be loyal and repeat customers of a brand and not know its origin. Coca Cola was taking its core product, Coke, and expanding the product in new form factors and new overseas markets. The brand promise stayed the same whether it was sold in a Coke store in New York or a road side stand in Mongolia – refreshment, good times, and pure Americana. Despite the numerous brands and the difficulty in measuring brand equity it is evident that Coca-Cola has high brand equity. They are a company who has been in business for many years they have gained the business of consumers in the soda market as well as numerous other beverage markets nationally and internationally. Their sales and growth show that they are a successful company Brand identity the brand identity is the audio-visual ‘face' of the brand – the cues that tell you that you are are in the right place. The brand definition is the formal description of what the brand stands for within different description categories – its personality, its values, its stories, its emotional benefits etc.. The brand proposition is the ‘deal' the brand is offering you at any given moment the coca-cola comp. has long been recognised as an organisation with significant brand equity with over four four hundread brands available in virtually every nook and crany of the world . the flag ship brand of coca cola has stood the rest of the time over 120 years. Infact coca-cola alone is recognized as the most valuable in the world by the respected inter brand corportionvalued at above US $ 67 billion , the coca-cola brand (coke)has become effectively become a part of modern world culture. hough its advertising campaign has changed over the years,coca-cola â€Å"THE REAL TASTE† has always stood for a†REAL† COLA DRINK with authenticity . the identity has been build by an decade with consistent values and diferentiated elements. Many competitors have aim at cokes but the brand continues to command a number one position globaly in ranking of brand equity. After all If u stand for the real thing every competitor is an imitator. the Coca-Cola bottle design differentiated the identity, the easier it is to protect from infringement. Just coca cols has remained to its time tested identity u have the equallly relivant to you. This brand identity should reflect your own unique equity and care essence this will ensure your brand creativity and identity that is meaning ful and sustainable in long term. [pic] Brand image- â€Å"A unique set of associations in the mind of customers concerning what a brand stands for and the implied promises the brand makes. † There could be hardly any person around the world that hasn't heard the name Coca Cola. Ever since it beginning as world's leading name in cold drinks, Coca Cola has created a strong brand image irrespective of age, sex and geographical locations. Millions of people around the world are consuming cold drinks or soft drinks as part of their daily meal. Coca Cola, ever since its inception has been the leader in soft drink market. Brand image is the significant factor affecting Coke’s sale. Coca-Cola’s brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area. Brand loyalty Brand loyalty is a central construct to marketing. Keeping the consumer satisfied, and loyal enough to frequently purchase just one brand, is more difficult in today’s marketplace than ever before. But today, major brands are experiencing heightened brand loyalty due to the growing popularity of the brand as a collectible. A recent Coca-Cola annual report reported that the second most recognized expression in the world after â€Å"ok? † is â€Å"Coca-Cola. † Brand personality:- Brand Personality identity is understood as the set of human characteristics associated with a brand. The brand image building strategy implies the definition of a brand personality and a user personality. Have you ever thought about your personal brand? Brand personalities that 1) Are well-known, 2) offer something different to the world than they do in terms of products and services ‘Coca-Cola’s’ brand personality reflects the positioning of its brand. The process of positioning a brand or product is a complex managerial task and must be done over time using all the elements of the marketing mix. Positioning is in the mind of the consumer and can be described as how the product is considered by that consumer. When researching the positioning of a product, consumers are often asked how they would describe that product if it were a person. The purpose of this is to develop a character statement. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make up a person. Many people see ‘Coca-Cola’ as a part of their daily life. This imilarity between the brand and the consumer leads to a high degree of loyalty and makes the purchasing decision easier Brand Positioning:- The location of a brand in relation to its competitors in some pre-defined space. The space may be defined by criteria used by consumers, such as â€Å"value for money† or â€Å"age of consumer† etc. † 5 main factors that go into defining a brand position. 1. Brand Attributes What the brand deliv ers through features and benefits to consumers. 2. Consumer Expectations What consumers expect to receive from the brand. 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers. 4. Price An easily quantifiable factor – Your prices vs. your competitors’ prices. 5. Consumer perceptions The perceived quality and value of your brand in consumer’s minds (i. e. , does your brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution, etc.? ) The Coca-Cola Company produce a range of beverages suited to different ages, stages, lifestyles and occasions. This includes soft drinks, diet drinks, juices and juice drinks, waters, energy drinks, sports drinks and cordials. As part of a healthy, varied and balanced diet and an active lifestyle, all products can be enjoyed by the majority of people. It is committed to helping customers select the product that is best suited to their needs through the provision of detailed product information supported by general advice on healthy eating, drinking and lifestyles. It understands that balancing energy intake with energy output is key to a healthy body weight. We therefore provide choice through range of low or no-kilojoule products that are ideally suited to the needs of people who wish to reduce energy intake through beverage selection. Such products are readily available at a similar cost to an equivalent higher energy product. As one of the largest producers and marketers of non-alcoholic beverages we promote physical activity through our active lifestyles programme and sponsorship of sport. Through new product development we will continue to release a range of new types of drinks, including low or no kilojoule products as we look at ways in which to cater to those people who wish to reduce energy intake through selection of lower energy beverages. Children and the role of our beverages Coca cola respect and support the primary role that parents play in decisions affecting the lives of young children, including choices about diet and lifestyle. Beverage choice, like food selection, is a role for parents and we assist them in this through the provision of nutrition information and by making available a wide range of products suitable for all ages, stages and occasions. Coca-Cola's longstanding global policy ensures we do not directly market our products to children under the age of twelve. Our brands are not advertised during children's television times and we do not show children under 12 in advertising or promotional materials drinking our products outside of the presence of an adult. Our sampling events are directed to people over the age of 12. In the small number of schools where we provide vending machines we work with the school to provide a range of beverages, and ensure that lower energy products are priced attractively and the packaging is in a single serve size. Guidelines have been established to oversee the manner in which we work with schools and their tuck shops. It is company practice to sell diet drinks and sugar-free alternatives at a similar price to regular carbonated soft drinks. Retailers offering ‘specials' are encouraged to include both the regular and diet versions of our soft drinks. Through new product development it aim to develop more products that meet the unique needs of children and will work with nutrition experts as we do this. For healthy active and growing children, beverages higher in energy can be enjoyed as part of a balanced and varied diet. However, we also provide a range of low or no-kilojoule products also suitable for children. Supporting sport and physical activity Globally, The Coca-Cola Company has a long history of supporting sport and activity. have been a major Olympic Games sponsor since 1928 and also sponsor major international sporting events. Coca-Cola has been an All Black sponsor for the past decade and has also supported provincial netball and rugby. At a grassroots level, Coca-Cola has formed a partnership with the National Association of OSCAR (Out of School Care and Recreation) to develop and implement a national physical activity programme available to 75,000 young New Zealanders. In South Auckland, the Get Moving programme is working to encourage children to participate in local sports and recreation courses. The Pump water brand is now a major sponsor of the Heart Foundation's Jump Rope for Heart programme that runs in schools across New Zealand and through the Powerade sports drink brand, we support numerous sporting events around the country. Labelling All products of The Coca-Cola Company provide clear nutrition information in compliance with international regulations. Packaging Coca-Cola is committed to strict environmental guidelines, and to ensuring our packaging has as little impact as possible on the environment. To this end, a recycling project was introduced in New Zealand during 2001 which ensures our PET bottles contain an average of 10% recycled material. Information Programmes Coca cola’s consumer contact centre provides around the clock access to information about the companies. Pricing It is company practice to sell diet drinks and sugar-free soft drink alternatives at a similar price to regular carbonated soft drinks. Similarly, any competitions or promotions of Coca-Cola can be entered by our consumers who purchase diet Coke. Although at the discretion of retailers, special offers and reduced prices on soft drinks are usually available for both the regular and diet versions of our soft drinks Brand extension :- Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name) [pic] [pic] [pic] [pic] [pic] Conclusion:- The progress and advancement in the field of technology in the fields of soft drink raw material, production, manufacturing, information and communication technology and logistics have great positive impacts on the operations and sales of Coca-Cola. The availability of new soft drink ingredients enables Coca-Cola to introduce new variety of its products to its existing consumers, not forgetting to attract the new consumer groups. The use of the latest information technology has made able the company to attract the new generation of soft drink consumers with the latest features of song downloading. Also the existence of company website has enabled the world to be in touch with the latest progress, promotions and offers of Coca-Cola.

Essay on Single-Parent Families - 820 Words

The journal article is talking about the difficulties which the single-parent families facing, such as emotional problems, housing stress and financial stress. It generated different viewpoints from different literature, and suggested an approach to meet the needs of single-parents. There is no doubt that both children and parents from single-parent families would more or less with some emotional, personality and interpersonal problems. This reflective paper that not aim to go further to explore the above symptoms and related impacts in their life or society. Instead, I would like to go further and modify what single-parents should aware and point out some ideas that what the families, school and our society could do, for the purpose of†¦show more content†¦Day after day, children grow up in such family would convince to believe, or affected by their parents that the thoughts of â€Å"I am not normal† when compare with others. So, Single-parents should establish a sense of responsibility, pay attention to the unity between education and love. Regardless who owns the custody of child; they should establish a sense of responsibility: Do not hide the â€Å"truth† to their children. Do not slander each other maliciously; allowed to visit are o f vital important aims to transmit a positive image to child – despite the separation, but not enemies. Furthermore, do not strive to compensate the child with any kinds of materials if it is over normal demands due to their guilty. Second, Single parents should avoid blindly exclude each other. Many divorced couples not allowed to their child to contact other side, and some even find a place to move to avoid any meeting opportunity, so that children cannot see his father or mother. Some of them are conscious derogatory treat the other side uselessness, and instilling hostility to the child. Children will psychologically form a sense of exclusion. This may be an important reason the character of children from single-family deviated from the normal track. Third, the single-parents should not spoil their child too much. Spoil is a common problem within families, and it is obviously to exist in single families. Single-parentsShow MoreRelatedParent Families And The Single Parent Family1738 Words   |  7 Pagesyears, one of the most remarkable changes in family structure has been the increase in the number of single-parent families. In this type of family, one parent in the household is raising the children due to the high divorce rates and adults choosing not to marry. This is â€Å"currently the fastest growing family type in North America†. According to a research, â€Å"88 percent of these families are headed by women currently.†9 Children living in single parent households often have to contend with negativeRead MoreThe Family Of A Single Parent Family2262 Words   |  10 PagesStates, two-parent families were considered the norm. Historically, the myth of the perfect family unit consisted of a two-parent heterosexual home. The family unit has evolved though, and it is far more complex, diverse, dimensional and varies in ethnicity and family members than the status quo. Today, families are made up of same sex parents, adopted children,extended families, children raised by their grandparents, and a growing percentage of women, choosing to be single mothers, and single-mothersRead MoreSingle Parent Families2553 Words   |  10 Pagesâ€Å"A single parent family is a family living together in a home atmosphere where only one parent is present with one or more children. This is in opposition to a family with two parents living in the home. A married couple can also live in a single family setting for extended periods of time if one of the spouses travels for long periods of time or is imprisoned for instance. In brief, it is any family with one or more children where one of the parents has to serve a double parental role of motherRead MoreSingle Parent Family Essay1425 Words   |  6 Pages Family life is vastly different today from what it used to be. Quite a long while back moms would remain at home with their youngsters while the father went to work to help his family, yet it is not at all like that today in American families. Today it is common for children to be raised by only one of their folks, and those kids are frequently hindered in a few ways. The most reliable finding from investigations of family structure demonstrates that solitary guardians apply weaker controlsRead MoreQuestions On Single Parent Family1260 Words   |  6 Pages2017 Single Parent For many years, children growing up in a single parent family have been viewed as different. Being raised by only one parent seems impossible to many yet over the decades it has become more prevalent. 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What kinds of problems occur, what can single parent families do for hel p and finally can children from single parent families be successful. Over the last 20 years there has been a rise in single parent families living in the United States. These families may have become a single parent family for many different reasonsRead MoreTransitioning The Single Parent Families1225 Words   |  5 PagesSabatelli, 2011). Usually from the child is born, the parents have to make numerous changes in their lives as well as their schedule in order to assure that their child necessary needs are always met. However, single parent families can arise due to never married parenthood, divorce or death. Single parent families are any family that has either parent living with their children. Single parent families as seem to have become a new and rapid form of family. However, separation, desertion, divorce, deathRead MoreTypes Of Single Parent Families1912 Words   |  8 PagesSingle parent families This essay outlines some characteristics of single parent families and how they function as a family unit without the entire family members existing. It also describes ways in which family deal with conflicts in divorce, income and unemployment and health issues, concerning in matters, such as depression, anxiety and other risk factors. However, this essay also demonstrates negative and positive implications on parent and child development. Statistics provided in this report